'Spectre' Star Léa Seydoux Swears by This British Face Cream
When French actress Léa Seydoux told Vogue about her skincare routine, she mentioned us by name.
"There's a British brand, Pai. Do you know it? It's the most important thing to have a good face cream."
The Bond star isn't alone in her devotion. Our formulas have found their way into the kits of Hollywood's most sought-after makeup artists, including Katey Denno (who works with Gwyneth Paltrow and Reese Witherspoon) and Celia Burton.
"Pai is one of the skincare brands in my kit that clients always pick up on," Burton tells us. "It's perfect for celebrities because of its instant effect. The skin feels plumped, fresh and ready for the long day ahead."
Why Makeup Artists Choose Pai
There's a reason our products have become backstage essentials. When you're prepping skin for 14-hour days under hot lights, with constant touch-ups and multiple product layers, you need formulas that perform without causing irritation. Every Pai product is independently patch tested on sensitive skin, so makeup artists know they can use them on any client, any skin type, without worry.
Our Geranium & Thistle Rebalancing Day Cream is the one Seydoux likely reaches for. It's our bestselling moisturiser for a reason: the certified organic formula delivers deep hydration without heaviness, creating the perfect canvas for makeup. The geranium helps balance oil production throughout the day, while milk thistle provides antioxidant protection against environmental stress.
Burton's kit staples include our Middlemist Seven (the product that replaced our original Lotus & Orange Blossom tonic). One spritz delivers hyaluronic acid and camellia extract for instant hydration and radiance. It's become the go-to for setting makeup and refreshing skin between takes.
The French Connection
It's particularly satisfying when someone from France, the country that practically invented skincare sophistication, chooses a British brand. But perhaps it shouldn't be surprising. French skincare philosophy has always valued quality ingredients and gentle formulation over aggressive actives. Sound familiar?
At Pai, we've been quietly revolutionising what natural skincare can achieve from our London lab. No fanfare. No miracle claims. We make biotech-driven formulas that work. Our CO2-extracted Rosehip BioRegenerate contains 700% more antioxidants than cold-pressed versions. Our mushroom-powered Tri-Mushroom 10% uses lab-cultured cells to deliver standardised anti-inflammatory compounds.
Building Your Own A-List Routine
The products that work backstage work just as well at home. Start with these essentials:
The Cleanser: Light Work dissolves makeup and SPF without stripping. The rosehip oil actually nourishes while it cleanses, leaving skin soft and balanced.
The Serum: The Impossible Glow gives that Seydoux-style luminosity. Mix a drop with your moisturiser for subtle radiance, or pat directly onto cheekbones for a natural highlight.
The Moisturiser: British Summer Time Glow SPF30 combines mineral sun protection with a gorgeous glow. It's the product celebrities reach for when they need to look flawless from the first photo to the last.
The best part? Unlike many celebrity-endorsed products, these are formulated for real skin, including sensitive types. No irritating fragrances, no comedogenic oils, no ingredients you need a chemistry degree to pronounce.
Visit our complete guide to radiant skin for the full routine, or discover why rosehip oil has become a backstage essential.
