{"title":"New Season Skin","description":"\u003cp\u003eTransform skin this autumn with high-performance products designed to repair damage, support the skin’s natural defences and restore radiance. \u003c\/p\u003e","products":[{"product_id":"camellia-rose-gentle-hydrating-cleanser","title":"Middlemist Seven™ Cream Cleanser","description":"\u003cp\u003e\u003cstrong\u003eA CLEAN SWEEP\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis rich cream cleanser is made for dry, delicate and sensitive skin. It feels luxurious but never heavy, and it's alcohol-free, so it cleanses without leaving skin tight.\u003c\/p\u003e\n\u003cp\u003eAt its heart is Camellia Seed Oil, which is rich in omega-6 and antioxidant polyphenols. 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It's Rosehip, re-engineered by nature and perfected through science. \u003c\/p\u003e\n\u003cp\u003eAs your skin renews itself overnight, our bestselling treatment works alongside it to help replenish, strengthen and restore. Rich in naturally occurring omegas 3, 6, 7 \u0026amp; 9, antioxidant carotenoids and skin-replenishing sterols, it helps improve skin tone, smooth texture and restore lasting radiance.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different? Most Rosehip Oils are cold-pressed from the seed alone, leaving behind many of the fruit's most valuable actives. 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These essential fatty acids help support the skin's structural proteins, visibly smoothing fine lines while helping improve the look of firmness and resilience. Multi-weight Hyaluronic Acid delivers hydration at different levels, helping plump the appearance of fine lines and lock in moisture.\u003c\/p\u003e\n\u003cp\u003eRosehip and Argan Oils add nourishing Omegas, antioxidants and Vitamin E to support softer, smoother-looking skin, while Echium's soothing properties help calm the look of sensitivity and puffiness.\u003c\/p\u003e\n\u003cp\u003eThe result is an eye area that looks smoother, feels deeply hydrated and appears more resilient — with none of the heaviness you might expect from a richer eye cream. 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No pH manipulation, no stabiliser cocktails. It's as potent at the last drop as the first.\u003c\/p\u003e\n\u003cp\u003eBecause it's oil-soluble, it has a natural affinity for your skin's lipid structures, absorbing more effectively than traditional water-soluble Vitamin C. Once inside skin cells, it slowly converts to active ascorbic acid, providing sustained antioxidant protection throughout the day rather than a brief spike that fades within hours.\u003c\/p\u003e\n\u003cp\u003eThe result? One of the highest concentrations on the market, with zero pH-related irritation. Mix 1–2 drops into your existing moisturiser, serum or face oil to step up your routine. Your skin, your call.\u003c\/p\u003e\n\u003cp\u003eThe base isn't just a carrier either. Prickly pear seed oil brings exceptionally high Vitamin E and linoleic acid for barrier support, blueberry seed oil adds omega fatty acids and extra antioxidant protection, and sunflower seed oil rounds it out with phytosterols to help keep skin hydrated and happy.\u003c\/p\u003e\n\u003cp\u003eFragrance-free, essential oil-free and 96-hour patch tested for sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319335291,"sku":"LAB-036","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Vitamin_C_Booster.jpg?v=1666346490"},{"product_id":"peptides-booster","title":"Peptides 5% Smoothing Booster","description":"\u003cp\u003e\u003cstrong\u003eA DUAL-PEPTIDE BOOSTER TO FIRM AND SMOOTH\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMost peptide products rely on synthetic actives. Ours are naturally derived, yeast-fermented and plant-fermented, and COSMOS certified. That's genuinely rare in the peptide world, and it means you get real anti-ageing performance within a fully natural formula.\u003c\/p\u003e\n\u003cp\u003eWe've paired Hexapeptide-11 with Pea Peptide, and they work as a team. The hexapeptide sends the signal, telling your skin's fibroblasts to ramp up collagen and elastin production. The pea peptide supplies the building blocks, particularly lysine, an essential amino acid your body can't make on its own and one that's critical for strong, stable collagen fibres. The result: firmer, bouncier skin with a noticeably smoother finish.\u003c\/p\u003e\n\u003cp\u003eA little-known fact about peas: they have one of the most balanced amino acid profiles of any vegetable protein, containing all 22 amino acids. 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Using advanced green extraction methods, we've harnessed that same natural resilience to help revive dehydrated skin.\u003c\/p\u003e\n\u003cp\u003eIts unique complex of bioactive molecules—including Trehalose, Arbutin and Glycerol Glucoside—helps defend against dehydration stress, support the skin barrier and improve the movement of moisture through the skin's natural water channels (aquaporins). The result is skin that looks visibly smoother, brighter and more supple in just 10 minutes.\u003c\/p\u003e\n\u003cp\u003eTo amplify hydration even further, all natural fermented Hyaluronic Acid, biomimetic Natural Moisturising Factor (NMF) sugars and Hydrolysed Glycosaminoglycans replenish moisture at multiple levels while reinforcing the skin's own moisture reservoir. Together they deliver hydration that continues working for up to 72 hours after rinsing.\u003c\/p\u003e\n\u003cp\u003eCalming Blue Tansy Oil and microbiome-supporting prebiotic Inulin help soothe stressed, reactive skin while strengthening long-term skin resilience. Rich yet weightless, the cooling blue gel transforms into a silky milk on contact with water, leaving skin intensely hydrated, visibly plumper and glowing with healthy-looking radiance.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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Novel concept, we know.\u003cbr\u003e\u003cbr\u003eHere's the science bit: Traditional Vitamin C (Ascorbic Acid) is brilliant but temperamental. It needs a low pH to work, which irritates skin, and oxidises faster than you can say \"orange face cream\". Not ideal.\u003cbr\u003e\u003cbr\u003eWe use Ascorbyl Tetraisopalmitate – a natural, oil-soluble form that releases slowly and stays stable from first pump to last. Paired with omega-rich Bilberry extract (rescued from juice production), it calms inflammation while strengthening your skin barrier.\u003cbr\u003e\u003cbr\u003eAdd Hyaluronic Acid for bounce, prebiotic Inulin to balance your skin's microbiome, and zero-waste botanical oils for that perfect, never-greasy finish. This is what happens when sustainability meets skin science. 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