100ml / 3.4 fl.oz
Our first acid toner for all skin types, even sensitive, designed to reveal smooth, glowing skin every day.
Exfoliating
Brightening
Evens skin tone
Free delivery when you spend £30* | 90-Day returns
SWIPE BRIGHT
This ultra-kind exfoliant whips off dead skin cells and is proven to brighten skin from the very first use – for a smoother, more even-toned complexion. All that and still clinically proven for sensitive skin.
Thanks to PHA – or Polyhydroxy Acid, whose molecules are larger than other exfoliating acids, making it gentler on the skin – and the first 100% natural COSMOS-certified Niacinamide, Bright Now™ works hard to even things out without irritation. Fragrance and alcohol free, think of it as your daily radiance-boosting, skin-smoothing step.
Rosehip Extract
A Pai Skincare hero, this radiance-boosting skin superfood is rich in Omegas 3, 6, 7 and 9. Highly regenerative, Rosehip also fuels our skin health for a brighter and more even-looking complexion.
Natural Niacinamide
The first 100% natural, COSMOS-certified Niacinamide that brightens and evens skin tone by helping to slow down our skin’s melanin production. A potent antioxidant, it neutralises free radicals to banish dullness, too.
Deep Sea Magnesium
Harnessing the power of the ocean, this natural complex has a regenerative and anti-inflammatory effect. It soaks in quickly to improve the skin’s health at every level.
Organic Aloe Vera
This powerful plant extract is known for its deeply soothing and hydrating properties, helping to reduce inflammation for an altogether calmer complexion.
Hyaluronic Acid
A sugar the body naturally produces, Hyaluronic Acid can hold between 10 and 50 times its weight in water, storing it like a reservoir for the skin – giving a long-lasting, moisturising effect. Our all-natural form comes from maize.
Polyhydroxy Acid (PHA)
This formula is powered by Polyhydroxy Acids (PHAs) in the form of Gluconolactone, which gently resurfaces to reveal smoother, clearer and glowier skin. The larger molecule size means PHAs penetrate the skin less deeply than AHAs and BHAs – making them a better fit for sensitive complexions.
SARAH BROWN
FOUNDER, PAI SKINCARE
Is Bright Now a good replacement for the discontinued REN Ready Steady Glow tonic?
What skin types and concerns is Bright Now best suited for?
How do I use Bright Now in my skincare routine?
Is Bright Now suitable for sensitive skin?
Can I use Bright Now during pregnancy?
Does Bright Now increase sun sensitivity like other acid toners?
Can I use Bright Now alongside retinol, vitamin C, or other actives?
What does the niacinamide in Bright Now do, and why is it special?
What role does the CO2-extracted rosehip play in this toner?
What certifications does Bright Now hold?
What makes Bright Now different from other acid toners?
What clinical evidence supports Bright Now's brightening claims?
Is Bright Now suitable for darker skin tones concerned about hyperpigmentation or uneven tone?
Overall rating: 4.774194 / 5 from 31 reviews.
Bright Now ™ PHA & Rosehip Exfoliating Toner effectively brightens and smoothens skin, providing a clearer and more even complexion. It is gentle on sensitive skin and feels lovely and silky, making it a suitable daily radiance-boosting step.
Review topics: [irritation, results, feels, use, skin, looks, base, difference, glow, face, toner, addition, pai, exfoliator, routine, cleanser, fan].
"I've been using pai for a good few years and hadn't tried this product before. I struggle with oily, hormonal acne prone skin and honestly my skin has cleared up soooo much! I use morning and night and no longer use a facial scrub. It leaves my skin glowly and firm. My only wish is they did a bigger bottle :)"
"Encore une fois Pai a fait un miracle ! Après seulement quelques jours d'utilisation le soir, ma peau a moins d'irrégularités, de boutons, mon grain de peau est plus lisse et tout ça sans tiraillements ni rougeurs. Un vrai petit bijou, je ne pourrais plus m'en passer. Merci Pai"
"Doesn't dry out my skin, feels hydrating and looks like I glow and I look like I have a smoothing filter on so feel more confident without makeup when I choose to go without one day"
"I have fairly sensitive skin usually well controlled with other sensitive skincare. However, my face suddenly flared up recently with red patches; a little sore & swollen in areas. As soon as I used the very gentle Pai cleanser and applied the very gentle toner & moisturiser, I felt such relief! It was as if my face was being cocooned in the lightest and softest blanket. Have been using for a few weeks and can definitely recommend. I will continue using; am a definite convert now."
"I was really excited when this launched, as it seemed to offer a gentle alternative for my rosacea-prone skin. It felt lovely and silky on application and I enjoyed using it. Sadly I had to stop after a few days due to excessive breakouts. I've now stripped back my routine and the breakouts reduced as soon as I stopped using the product. When I'm confident my skin has settled down I'll look to gradually reintroducing my lovely pai products once more."
"Recently I switched up my routine a bit. I switched from The Anthemis moisturiser to the C-2 Believe one. I also added this toner which I use in the evenings. That along with the hyaluronic acid serum. My skin has never look brighter, healthier, younger, better. I can't believe how well the products work together. I get up in the morning and my skin already looks great before doing anything to it. It's just got a youthful healthy glow. Pores and scars from spots seem to be disappearing rapidly and my skin just looks much clearer. I'm so happy with the new products and I just love Pai overall. Been using them for years and I'd recommend to everyone. I'm 36 and feel like I have the best skin of my life right now. For reference - my skin is pretty normal but I can get hormonal breakouts around my chin/jaw area."
"I have very sensitive skin and dehydrated skin. I have been using this toner in the morning time for a couple of weeks now and I have noticed that I need to use less moisturiser and my skin feels soft with zero dryness all day. This toner will be a part of my regular Pai skincare routine. Thank you Pai for developing products that are suitable for sensitive skin. Finally I can get excited about a new product without the fear of a reaction"
"I've tried many toners, and most of the time they leave my skin dry and/or irritated, however this is different. I've been using it for 3+ weeks and my skin is visibly brighter and smoother. There's no irritation and it's just a joy to use in my AM skincare routine. *I was kindly gifted this with no obligation to review it, I am just genuinely a big fan of the product and the brand!"
"I have been using Bright Now for about 3 weeks and it has quickly become a staple for my evening routine. After 1 week my skin was brighter, week 2 my pores seemed smaller and week 3…well week 3 was a game changer. My skin looks more bright and clear, I have had a plump milk spot (milia) on my upper eyelid for years and with nightly use of Bright Now the milk spot has become flat and is fading! I use Bright Now nightly after washing my face with Light Work then follow with moisturiser and Pai’s Rosehip oil. Bright Now is gentle but effective, my skin hasn’t dried out or become irritated with nightly use. I was a huge fan of REN’s Ready Steady Glow but was only able to tolerate it a couple of times a week as it would dry my skin."
"Beautiful, gentle, brightening. I have super sensitive skin and type I rosacea, so actives and Vit C usually make my skin kick off. Throw illness and meds into mix, a little sunlight, and that can make things worse. Not a problem with this, it’s so gentle I can use night and day. Well done Pai! Definitely recommend"
