{"title":"Signs Of Ageing","description":"\u003cp\u003eWe don't believe in quick fixes. Our philosophy is to select breakthrough organic ingredients that work with the skin to keep it as healthy and vibrant as possible, and that support it long term. Our Age Confidence range targets the signs of ageing while being kind to sensitive skin.\u003c\/p\u003e","products":[{"product_id":"camellia-rose-gentle-hydrating-cleanser","title":"Middlemist Seven™ Cream Cleanser","description":"\u003cp\u003e\u003cb\u003eA CLEAN SWEEP\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eA cult favourite, our gentle cream cleanser features a trio of oils which lift away dirt and make-up with ease – all while protecting the skin’s delicate oil and PH balance. It’s no wonder it’s not just our customers with sensitive skin that love it for super-soft skin that’s clean, not squeaky. \u003cbr\u003e\u003cbr\u003eWe know cleansing can feel like a drag. Literally. Like dirt, make-up and all the good stuff are being pulled from your skin. Not ours. Luxurious and gentle, this creamy formula makes skin feel like it’s had a holiday, not a chemical peel. The aim is to leave the skin in better nick than it found it, so it won't strip away those protective oils that keep the peace. Its clever Omega-rich ingredients – Camellia Oil take a bow – and innovative dual-effect sensitive skin cloth see to that.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318843771,"sku":"PAI-1006","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-1006_1_v2.png?v=1736957478"},{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REJUVENATOR.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis fast-working Rosehip face oil deeply nourishes and is proven to soften, smooth and brighten, resulting in healthier, glowing skin. No wonder it's sold millions and racked up thousands of five-star reviews!\u003c\/p\u003e\u003cp\u003eRosehip Oil's standout skin benefit is regeneration. While you sleep, it supports your skin's natural repair cycle, promoting collagen synthesis and strengthening your skin barrier. It also works to even out skin tone and fade the appearance of dark spots, thanks to antioxidants including Vitamins A and E.\u003c\/p\u003e\u003cp\u003eMost rosehip oils are cold-pressed from the seed alone. We use CO2 supercritical extraction on the whole fruit and seed, capturing a broader, more potent spectrum of actives. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe result?\u003c\/strong\u003e Independently verified levels of up to 7x more polyphenols, up to 65% more regenerative sterols and up to 24% more fatty acids than competing premium rosehip oils. You can actually see the difference: that deep orange colour is a direct sign of higher carotenoid concentration, not a cosmetic addition.\u003c\/p\u003e\u003cp\u003eThink of it as the ultimate topical skin supplement, delivering more of what your skin needs to repair, renew and glow, with every single drop.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"echium-argan-gentle-eye-cream","title":"Feather Canyon™ Eye Cream","description":"\u003cp\u003e\u003cstrong\u003eNO MORE DRY EYES\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe skin around your eyes is up to ten times thinner than the rest of your face, and it doesn't produce its own oil. So it needs serious hydration without being weighed down. Our lightweight, silky eye cream gives results, not reactions.\u003c\/p\u003e\n\u003cp\u003eRich in omega fatty acids, Echium seed oil does more than moisturise. It helps stimulate the structural proteins that keep skin firm, visibly smoothing fine lines. In clinical testing, Echium oil reduced wrinkle depth by over 30% in just 28 days. Multi-weight Hyaluronic Acid delivers hydration at different depths, plumping from within and locking moisture in at the surface. The result: skin that looks smoother, feels more resilient, and holds make-up beautifully.\u003c\/p\u003e\n\u003cp\u003eEchium is also a potent anti-inflammatory, calming the irritation and puffiness that thinner skin is especially prone to. We source ours from farms in Essex and Yorkshire, where it flowers out of season and provides vital pollen for bees.\u003c\/p\u003e\n\u003cp\u003eFragrance-free, essential oil-free, and 96-hour patch tested on reactive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319794043,"sku":"PAI-2014","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Slide_1.jpg?v=1677682386"},{"product_id":"age-confidence-cream-echium-macadamia","title":"Salvation Jane™ Moisturiser","description":"\u003cb\u003eBRIMMING WITH CONFIDENCE.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nA high-performance moisturiser to reduce the appearance of fine lines and wrinkles and increase hydration for mature or dry skin. Featuring Hyaluronic Acid and Echium, this intelligent medley of omegas and antioxidants helps to replenish lost nutrients for supple, plump skin.\n\u003cbr\u003e\u003cbr\u003e\nThis zero compromise, all-natural moisturiser was formulated with mature skin in mind. We don't do time machines. Nor do we think you need one. But we do know this: irritated skin ages prematurely. And irritation, well that we can help with. We use Echium, which contains Gamma Linolenic Acid and Stearidonic Acid, to keep skin soothed and smoothed.\n\u003cbr\u003e\u003cbr\u003e\nOur favourite hydrating hero Hyaluronic Acid can hold up to 1000 times its own weight in water to keep skin plumped and quenched – key to preventing further flare-ups. So clever.","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318614395,"sku":"PAI-1089","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/SALVATION-JANE_1.jpg?v=1744124886"},{"product_id":"back-to-life-hydration-serum","title":"Back to Life™ Serum","description":"\u003cp\u003e\u003cstrong\u003eA GLASS OF WATER FOR THIRSTY SKIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen skin's gasping for moisture, it needs more than surface hydration. It needs a proper drink. Specifically formulated for very dry and eczema-prone skin, our bestselling hydration serum delivers moisture where it's needed most.\u003c\/p\u003e\n\u003cp\u003eHyaluronic Acid provides deep, lasting hydration rather than just sitting on the surface, while a trio of native Australian berries (muntries, riberry and pepperberry) support skin from within.\u003c\/p\u003e\n\u003cp\u003ePrebiotic Inulin strengthens the skin barrier by protecting your biome. And Jojoba Oil carries it all smoothly into skin, without the propylene glycol that most serums rely on (and sensitive skin reacts to).\u003c\/p\u003e\n\u003cp\u003eClinically tested on sensitive skin to reduce dry patches without irritation. Skin feels less tight, more comfortable and properly hydrated. No stinging, no reaction. Just skin that's come back to life.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318679931,"sku":"PAI-1066","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BACK-TO-LIFE_1.jpg?v=1744124897"},{"product_id":"light-work-rosehip-cleansing-oil","title":"Light Work™ Cleansing Oil","description":"\u003cp\u003e\u003cstrong\u003eTOUGH ON MAKEUP, KIND ON SKIN\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur 100% natural cleansing oil melts away impurities and eye makeup with ease. No rubbing, no stinging, no problem. It's that freshly washed sheets feeling, for your face.\u003c\/p\u003e\n\u003cp\u003eHere's how it works. Oil clings to oil, which is pretty helpful when tackling waterproof makeup, sunscreen and daily grime. Light Work attaches itself to excess sebum and the oils in your makeup to lift them clean off. Add water and the formula emulsifies, turning milky, then rinses away, taking the day's dirt with it. No surfactants, no detergents, no stripping. Just castor oil's natural polarity doing the heavy lifting.\u003c\/p\u003e\n\u003cp\u003eMost cleansing oils sneak synthetic emulsifiers into the formula to help them rinse off. Light Work doesn't need them. That means zero detergent residue left sitting in your skin after you wash. 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Our oil-soluble formula uses Ascorbyl Tetraisopalmitate, a stabilised form of Vitamin C sourced from corn that's inherently stable. No pH manipulation, no stabiliser cocktails. It's as potent at the last drop as the first.\u003c\/p\u003e\n\u003cp\u003eBecause it's oil-soluble, it has a natural affinity for your skin's lipid structures, absorbing more effectively than traditional water-soluble Vitamin C. Once inside skin cells, it slowly converts to active ascorbic acid, providing sustained antioxidant protection throughout the day rather than a brief spike that fades within hours.\u003c\/p\u003e\n\u003cp\u003eThe result? One of the highest concentrations on the market, with zero pH-related irritation. Mix 1–2 drops into your existing moisturiser, serum or face oil to step up your routine. Your skin, your call.\u003c\/p\u003e\n\u003cp\u003eThe base isn't just a carrier either. Prickly pear seed oil brings exceptionally high Vitamin E and linoleic acid for barrier support, blueberry seed oil adds omega fatty acids and extra antioxidant protection, and sunflower seed oil rounds it out with phytosterols to help keep skin hydrated and happy.\u003c\/p\u003e\n\u003cp\u003eFragrance-free, essential oil-free and 96-hour patch tested for sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319335291,"sku":"LAB-036","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Vitamin_C_Booster.jpg?v=1666346490"},{"product_id":"peptides-booster","title":"Peptides 5% Smoothing Booster","description":"\u003cp\u003e\u003cstrong\u003eA DUAL-PEPTIDE BOOSTER TO FIRM AND SMOOTH\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMost peptide products rely on synthetic actives. Ours are naturally derived, yeast-fermented and plant-fermented, and COSMOS certified. That's genuinely rare in the peptide world, and it means you get real anti-ageing performance within a fully natural formula.\u003c\/p\u003e\n\u003cp\u003eWe've paired Hexapeptide-11 with Pea Peptide, and they work as a team. The hexapeptide sends the signal, telling your skin's fibroblasts to ramp up collagen and elastin production. The pea peptide supplies the building blocks, particularly lysine, an essential amino acid your body can't make on its own and one that's critical for strong, stable collagen fibres. The result: firmer, bouncier skin with a noticeably smoother finish.\u003c\/p\u003e\n\u003cp\u003eA little-known fact about peas: they have one of the most balanced amino acid profiles of any vegetable protein, containing all 22 amino acids. 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Rich, silky, ocean-blue, and proven to revive in just ten minutes.\u003c\/p\u003e\n\u003cp\u003eResurrection Plant extract delivers a trio of compounds evolved to survive extreme water loss. Trehalose stabilises your skin's proteins and lipid membranes during dehydration stress. Arbutin brightens and evens skin tone. Glycerol glucoside boosts your skin's own water transport channels (called aquaporins) so moisture goes where it's needed most. This isn't just hydration. It's a cellular protection system, millions of years in the making.\u003c\/p\u003e\n\u003cp\u003eBlue Tansy Oil brings more than its vibrant colour to the table. Rich in chamazulene, a potent anti-inflammatory, it keeps your complexion calm while its sweet, herbaceous aroma soothes your senses. Perfect if your skin is dehydrated \u003cem\u003eand\u003c\/em\u003e reactive.\u003c\/p\u003e\n\u003cp\u003eBut this isn't just a quick fix. Hyaluronic Acid and Hydrolyzed Glycosaminoglycans flood skin with moisture at multiple depths, while NMF Sugar Complex bonds directly to your skin's keratin, so it physically can't be rinsed away. That means hydration that continues working for up to 72 hours after you've washed the mask off. Prebiotic Inulin feeds the good bacteria on your skin to support lasting barrier health.\u003c\/p\u003e\n\u003cp\u003eNot sticky, not tacky. Just a rich gel that transforms into silky milk as you add water, leaving all the benefits behind. In a consumer trial, 91% said skin felt hydrated and smoother after just two uses.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320547707,"sku":"PAI-2009","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Resurrection_Girl_Resurrection_Plant_Blue_Tansy_Oil_Hydrating_Mask_1.jpg?v=1643217595"},{"product_id":"sensitive-sunscreen-spf-30-travel","title":"British Summer Time™ SPF 30 Mini","description":"\u003cp\u003e\u003cb\u003eA RAY OF SUNSHINE FOR SENSITIVE SKIN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eOur original broad spectrum mineral sunscreen for sensitive skin. This reef-friendly vegan formula delivers broad spectrum, blue light and infrared protection, warding off sun damage without the irritation.\u003cbr\u003e\u003cbr\u003eSensitive skin and SPF have not always got along. In fact, 50% of Pai customers* have reacted negatively to an SPF. Chemical sunscreens absorb into the skin to work, which can trigger the very inflammation you're trying to prevent. But going without sunscreen isn't a safe option either. Premature ageing, UV-driven oxidative stress, unprotected skin? That's a hard no from us. Our customers need a daily SPF they can trust, and that even the most reactive skin can tolerate.\u003cbr\u003e\u003cbr\u003eNon-nano Zinc Oxide sits on the skin's surface, physically reflecting UV rays away rather than absorbing into it. No white cast, no blocked pores, no irritation. Cotton Callus Culture, a plant stem cell extract, helps skin recover from damage caused by UVB, UVA, infrared and visible light radiation. And Karanja Oil brings natural UV-absorbing flavonoids that boost the mineral filter's protection. 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Made from corn and soy proteins engineered to replicate animal-derived collagen's functional properties, it actually outperforms the original for moisture binding under real-world humidity conditions.\u003c\/p\u003e\n\u003cp\u003eThe Hydrolyzed Vegetable Protein works three ways at once: it reduces water loss, actively draws moisture in from the surrounding air, and fills in micro-irregularities on the skin's surface for a visibly smoother, more even texture.\u003c\/p\u003e\n\u003cp\u003ePaired with organic glycerin and prebiotic inulin to support your skin's microbiome, the result is immediate radiance and lasting hydration. In trials, 90% said skin felt hydrated and smoother after first use.\u003c\/p\u003e\n\u003cp\u003eNo fragrance, no essential oils, and 96-hour patch tested on sensitive skin. If your skin reacts to conventional anti-ageing actives like retinoids or AHAs, this gives you real smoothing and conditioning benefits with zero irritation trade-off.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320088955,"sku":"LAB-041","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/1_00379136-6df8-4118-a137-f73eb48239c5.jpg?v=1667578111"},{"product_id":"hyaluronic-acid-booster","title":"Hyaluronic Acid 0.3% Hydrating Booster","description":"\u003cp\u003e\u003cstrong\u003eHELLO HYDRATION\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSupercharge your skincare with this all-natural Hyaluronic Acid booster, a concentrated dose of a best-in-class humectant that holds moisture in. It optimises hydration at different levels in your skin, meaning a more effective barrier and healthy radiance.\u003c\/p\u003e\u003cp\u003eThis potent pocket rocket combines not one, not two, but three molecular weights of Hyaluronic Acid, sourced from maize by bacterial fermentation. The larger molecules form a protective film on the skin's surface, the medium ones create a moisture reservoir in the upper epidermis, and the smallest get to work on the deeper layers below. The result? A continuous moisture gradient that helps protect skin from transepidermal water loss.\u003c\/p\u003e\u003cp\u003eAnd it's not just HA in here. Hydrolyzed Glycosaminoglycans penetrate even deeper than hyaluronic acid to extend that hydration further, while Blueberry Seed Oil and Avocado Oil deliver omegas and antioxidants to support your skin barrier and keep all that moisture locked in. Prebiotic Inulin feeds the good bacteria on your skin, helping maintain a healthy microbiome.\u003c\/p\u003e\u003cp\u003eA word on percentages: you'll see brands shouting about 2%, 5%, even 10% HA. The science tells a different story. Published research shows that just 0.1% HA can significantly improve hydration, elasticity and wrinkle depth. At 0.3%, all three molecular weights are fully dissolved, bioavailable and working together in a lightweight texture that blends seamlessly into any moisturiser. No pilling, no stickiness, no inflated numbers.\u003c\/p\u003e\u003cp\u003ePart of our Pai Labs Booster range, giving you concentrated single actives to power up your skincare without irritation. 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Collagen-boosting peptides plump and smooth, while melatonin-mimicking Gardenia aids restorative beauty sleep – for a less stressed, more restored you.\u003cbr\u003e\u003cbr\u003eOur cushioning, comforting cream works hard while you rest. In clinical trials, it was proven to help reduce the depth of fine lines* – and to increase skin moisturisation by up to 32% overnight***. Those star-studded results are all down to our rejuvenating actives. Innovative BioPeptides do the restoration work – kicking your skin into action and boosting collagen production. Goodnight, wrinkles.\u003cbr\u003e\u003cbr\u003eThen antioxidant-rich Xanthophyll and Gardenia help to shield your skin from sleep-disrupting blue light. 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For ultra-plumped, smooth skin that visibly brings your bounce back.\u003c\/p\u003e\n\u003cp\u003eMost serums go after the visible signs of ageing one by one. This one targets the root cause: the cellular energy decline that drives all of them. Our fragrance-free, clear gel formula is designed to recharge your skin at a cellular level, effectively turning back its clock. An advanced formula to decelerate and undo the signs of ageing, without causing irritation.\u003c\/p\u003e\n\u003cp\u003eHere's how it works. Sunflower Sprout Extract activates your skin's own NAD+ production, re-energising every cell to work at its best. A biofermented TriPeptide Complex smooths expression lines, evens skin tone, and targets puffiness and dark circles, while exosome-rich Centella Asiatica delivers repair signals directly to skin cells. Broad spectrum Hyaluronic Acid, including an enzyme-resistant form for longer-lasting moisture, hydrates at every level. Fine lines appear reduced, firmness improves, and skin is renewed from the ground up.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Based on a clinical study of 21 subjects over 8 weeks and an independent consumer trial of 100 subjects (Eurofins Alba, 2025).\u003c\/em\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55672989024635,"sku":"PAI-2022","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/RenewalSerum_Primary_Packshot_Grey.jpg?v=1756299824"},{"product_id":"age-confidence-starter-kit","title":"Age Confidence Starter Kit","description":"\u003cp\u003e\u003cstrong\u003eYour skin longevity routine.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs skin ages, it loses the lipids, moisture and structural proteins that keep it looking firm and smooth. This three-step starter kit is built to put them back. A mini cleanser, full-size moisturiser and peptide booster work together to reduce the appearance of fine lines, restore plumpness and leave sensitive skin feeling genuinely calm.\u003c\/p\u003e\u003cp\u003eSalvation Jane moisturiser does the heavy lifting with omega-rich oils (including rare echium seed oil for both omega-3 and omega-6) plus ectoin, which has been clinically shown to improve hydration and elasticity. Drop in the Peptides 5% booster and you've got a targeted anti-ageing treatment, with Hexapeptide-11 shown to support improved elasticity in just four weeks.\u003c\/p\u003e\u003cp\u003eThe best bit? None of these actives cause inflammaging, purging or photosensitivity. So if retinol has been too much for your skin, this is the routine that actually works with it, not against it. Every product in the kit has been 96-hour patch tested on sensitive skin with zero irritation.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56162424258939,"sku":"PAI-BB-024","price":82.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/AgeConfidenceStarterKit_1_06510b94-1a87-4d56-afc4-84b923950f87.jpg?v=1774021481"}],"url":"https:\/\/www.paiskincare.live\/collections\/signs-of-ageing.oembed","provider":"Pai Skincare UK","version":"1.0","type":"link"}