{"title":"Brighten Collection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our bestselling range of brightening skincare products for sensitive skin. Powered by a stellar lineup of potent organic ingredients including Rosehip Oil, PHAs and stabilised Vitamin C. These radiance-restoring heroes will get your skin glowing again.\u003c\/p\u003e","products":[{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REGENERATOR\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn't just another Rosehip Oil. It's Rosehip, re-engineered by nature and perfected through science. \u003c\/p\u003e\n\u003cp\u003eAs your skin renews itself overnight, our bestselling treatment works alongside it to help replenish, strengthen and restore. Rich in naturally occurring omegas 3, 6, 7 \u0026amp; 9, antioxidant carotenoids and skin-replenishing sterols, it helps improve skin tone, smooth texture and restore lasting radiance.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different? Most Rosehip Oils are cold-pressed from the seed alone, leaving behind many of the fruit's most valuable actives. We use advanced supercritical CO₂ extraction on both the fruit and seed, preserving a broader spectrum of skin-beneficial compounds in their most potent form.\u003c\/p\u003e\n\u003cp\u003eThe result is independently verified levels of up to 700% more antioxidants, 65% more regenerative sterols and 24% more essential fatty acids than comparable premium Rosehip Oils.* More bioactive nutrients means more support for your skin's natural regeneration process—and visibly healthier, brighter skin over time.\u003c\/p\u003e\n\u003cp\u003eThe rich orange colour isn't added for effect. It's proof of exceptionally high carotenoid levels, naturally delivering the nutrients your skin needs to renew and glow.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"kukui-jojoba-bead-skin-brightening-exfoliator","title":"Virtuous Circle™ Exfoliator","description":"\u003cp\u003e\u003cb\u003eA CURVEBALL FOR SENSITIVE SKIN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eExfoliation without irritation. Using 100% natural and perfectly spherical Jojoba Beads, this Omega-rich gel gently rolls across the skin to lift away dead skin cells and impurities – leaving zero damage to skin (or oceans). No rawness, no redness. Skin feels soft, smooth and nourished. \u003cbr\u003e\u003cbr\u003eWithout exfoliation, you won’t be getting the most out of your skincare. Removing dead skin cells means your products don't just sit on top, but actually get to work on your skin. And now sensitive skin can do it too. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319040379,"sku":"PAI-1072","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/VIRTUOUS-CIRCLE_1.jpg?v=1599837135"},{"product_id":"light-work-rosehip-cleansing-oil","title":"Light Work™ Cleansing Oil","description":"\u003cp\u003e\u003cstrong\u003eTOUGH ON MAKE-UP, KIND ON SKIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eForget everything you know about cleansing oils. Light Work cleans differently.\u003c\/p\u003e\n\u003cp\u003eOur 100% natural formula uses the natural chemistry of plant oils to dissolve makeup, SPF, excess sebum and daily pollution, without stripping the lipids your skin needs to stay healthy.\u003c\/p\u003e\n\u003cp\u003eMassage it onto dry skin and the lightweight oil gets to work instantly, breaking down even long-wear makeup and sunscreen. Add water and it transforms into a silky milk that rinses off easily, leaving skin perfectly clean, comfortable and balanced.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is our signature CO₂extracted whole-fruit Rosehip, which delivers more naturally occurring omegas and antioxidant carotenoids than conventional Rosehip Oils. Paired with linoleic acid-rich Sunflower Oil, it helps replenish the skin barrier while you cleanse, so skin feels softer, smoother and more radiant after every wash.\u003c\/p\u003e\n\u003cp\u003eNo harsh detergents. No residue. No tight, dry feeling. Just effective cleansing that works with your skin, not against it.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319007611,"sku":"PAI-1085","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139726740_1_2025_AWARDS.jpg?v=1764333794"},{"product_id":"vitamin-c-booster","title":"Stabilised Vitamin C 20% Brightening Booster","description":"\u003cp\u003e\u003cstrong\u003eA FORCE OF NATURE TO BRIGHTEN DULL SKIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSupercharge your skincare with this concentrated 20% Vitamin C booster, designed to brighten, even out skin tone and defend against daily environmental damage. Our oil-soluble formula uses Ascorbyl Tetraisopalmitate, a stabilised form of Vitamin C sourced from corn that's inherently stable. No pH manipulation, no stabiliser cocktails. It's as potent at the last drop as the first.\u003c\/p\u003e\n\u003cp\u003eBecause it's oil-soluble, it has a natural affinity for your skin's lipid structures, absorbing more effectively than traditional water-soluble Vitamin C. Once inside skin cells, it slowly converts to active ascorbic acid, providing sustained antioxidant protection throughout the day rather than a brief spike that fades within hours.\u003c\/p\u003e\n\u003cp\u003eThe result? One of the highest concentrations on the market, with zero pH-related irritation. Mix 1–2 drops into your existing moisturiser, serum or face oil to step up your routine. Your skin, your call.\u003c\/p\u003e\n\u003cp\u003eThe base isn't just a carrier either. Prickly pear seed oil brings exceptionally high Vitamin E and linoleic acid for barrier support, blueberry seed oil adds omega fatty acids and extra antioxidant protection, and sunflower seed oil rounds it out with phytosterols to help keep skin hydrated and happy.\u003c\/p\u003e\n\u003cp\u003eFragrance-free, essential oil-free and 96-hour patch tested for sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319335291,"sku":"LAB-036","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Vitamin_C_Booster.jpg?v=1666346490"},{"product_id":"vitamin-c-face-cream","title":"C-2 Believe™ Moisturiser","description":"\u003cp\u003e\u003cb\u003eRADIANCE WITHOUT THE DRAMA\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eA stabilised Vitamin C moisturiser that delivers serious glow without the sting. This silky face cream brightens and hydrates in one smart formula – proven to boost radiance* while keeping even sensitive skin happy. Our clever stabilised Vitamin C works with upcycled Bilberry extract to repair and protect, wrapped up in nourishing plant butters that sink in fast. High-performance actives that actually respect your skin. Novel concept, we know.\u003cbr\u003e\u003cbr\u003eHere's the science bit: Traditional Vitamin C (Ascorbic Acid) is brilliant but temperamental. It needs a low pH to work, which irritates skin, and oxidises faster than you can say \"orange face cream\". Not ideal.\u003cbr\u003e\u003cbr\u003eWe use Ascorbyl Tetraisopalmitate – a natural, oil-soluble form that releases slowly and stays stable from first pump to last. Paired with omega-rich Bilberry extract (rescued from juice production), it calms inflammation while strengthening your skin barrier.\u003cbr\u003e\u003cbr\u003eAdd Hyaluronic Acid for bounce, prebiotic Inulin to balance your skin's microbiome, and zero-waste botanical oils for that perfect, never-greasy finish. This is what happens when sustainability meets skin science. Certified organic, dermatologist approved, irritation-free brightening for all.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320580475,"sku":"PAI-2015","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/C-2_Believe_Vitamin_C_Face_Cream_1.jpg?v=1660827640"},{"product_id":"fade-forward-dark-spot-serum","title":"Fade Forward™ Serum","description":"\u003cp\u003e\u003cstrong\u003eON YOUR MARKS\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eGet set.... Glow!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFade Forward™ Serum takes a smarter approach to dark spots, targeting the source of discolouration rather than simply exfoliating it away. In an eight-week independent trial, 82% agreed it visibly reduced the appearance of dark spots, while 83% agreed it helped balance the appearance of uneven pigmentation*.\u003c\/p\u003e\n\u003cp\u003ePowered by Marine Algae, sustainably sourced from the Pink Granite Coast of Brittany, its naturally occurring phlorotannins help reactivate the skin’s pigmentation control pathways, supporting a more balanced melanin response. Hyaluronic Acid provides long-lasting hydration, while stabilised Vitamin C and Vitamin E deliver antioxidant protection and a brighter-looking complexion.\u003c\/p\u003e\n\u003cp\u003eThe result? Existing dark spots appear faded, skin looks brighter and more even, and your complexion is left visibly healthier and more radiant. Gentle enough for sensitive skin and tested across multiple skin tones. No bleaching, no harsh exfoliation, just smarter brightening.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e\n\u003cp\u003e*Eight week independent consumer trial on 101 women.\u003cbr\u003e**Clinical study on 20 subjects with dark spots over nine weeks.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320744315,"sku":"PAI-2016","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139728379__1_51e164df-6018-46b5-af22-cf9e772f7e8f.jpg?v=1744126009"},{"product_id":"bright-now-exfoliating-toner","title":"Bright Now ™ PHA \u0026 Rosehip Exfoliating Toner","description":"\u003cp\u003e\u003cstrong\u003eSWIPE BRIGHT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour daily step for brighter, smoother, more even skin and tighter pores.\u003c\/p\u003e\n\u003cp\u003eMade with the first 100% natural, COSMOS-certified niacinamide, so it evens out tone without irritation. Gentle PHA (polyhydroxy acid), a next-generation exfoliant, works on the skin's surface to lift away dead skin cells and pore-clogging buildup without the sting of traditional acids. The result is an instantly brighter, more even complexion.\u003c\/p\u003e\n\u003cp\u003eAntioxidant-rich rosehip oil supports skin's natural renewal and restores radiance, while soothing aloe vera and moisture-boosting glycerin keep skin calm and comfortable. That means even sensitive skin can exfoliate every day.\u003c\/p\u003e\n\u003cp\u003eThe result: visibly refined pores, a more even tone and a luminous, healthy-looking glow.\u003c\/p\u003e\n\u003cp\u003eFragrance-free. Alcohol-free. Clinically tested on sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56127061328251,"sku":"PAI-2023","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139729963_1.jpg?v=1772705911"},{"product_id":"the-bright-stuff-bundle","title":"The Bright Stuff","description":"\u003cp\u003e\u003cb\u003eYOUR SKIN’S RADIANCE RESET\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLife takes a lot out of your skin, but dullness is no match for this trio.\u003c\/p\u003e\n\u003cp\u003eThis bundle includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBright Now™ PHA \u0026amp; Rosehip Exfoliating Toner (\u003cspan\u003e100ml \/ 3.4 fl.oz)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eStabilised Vitamin C 20% Brightening Booster (10ml \/ 0.3 fl.oz)\u003c\/li\u003e\n\u003cli\u003eRosehip Bioregenerate™ Face Oil (30ml \/ 1.0 fl.oz)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePowered by PHAs, our gentle-yet-powerful exfoliating \u003cstrong\u003eBright Now\u003cmeta charset=\"utf-8\"\u003e™ toner\u003c\/strong\u003e brightens, smooths and evens tone without irritation. No tingle, no tightness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStabilised Vitamin C Booster \u003c\/strong\u003ebrings an antioxidant hit to brighten and protect. Mix into your serum, moisturiser or face oil. Finally, our \u003cstrong\u003eRosehip \u003cmeta charset=\"utf-8\"\u003eBioregenerate™ Face Oil\u003c\/strong\u003e is the last step of your nighttime routine.\u003c\/p\u003e\n\u003cp\u003eHighly regenerative and packed with antioxidants, it locks in moisture to soften, smooth and brighten.\u003cbr\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":56159509184891,"sku":"PAI-BB-2099","price":73.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/TheBrightStuff.jpg?v=1773915874"}],"url":"https:\/\/www.paiskincare.live\/en-ca\/collections\/brighten-product-collection.oembed","provider":"Pai Skincare UK","version":"1.0","type":"link"}