{"title":"Dry Skin","description":"\u003cp\u003eShop our range of natural skin care products for dry skin. We never use drying alcohols, synthetic ingredients or detergents to protect sensitive skin and promote a long-lasting soft and supple complexion.\u003c\/p\u003e","products":[{"product_id":"camellia-rose-gentle-hydrating-cleanser","title":"Middlemist Seven™ Cream Cleanser","description":"\u003cp\u003e\u003cstrong\u003eA CLEAN SWEEP\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis rich cream cleanser is made for dry, delicate and sensitive skin. It feels luxurious but never heavy, and it's alcohol-free, so it cleanses without leaving skin tight.\u003c\/p\u003e\n\u003cp\u003eAt its heart is Camellia Seed Oil, which is rich in omega-6 and antioxidant polyphenols. It melts away even waterproof makeup, dirt and impurities while helping to support your skin barrier, so skin is left soft and replenished, never stripped.\u003c\/p\u003e\n\u003cp\u003eThe result is a beautifully clean face that feels supple, soft and comfortable.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318843771,"sku":"PAI-1006","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-1006_1_v2.png?v=1736957478"},{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REGENERATOR\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn't just another Rosehip Oil. It's Rosehip, re-engineered by nature and perfected through science. \u003c\/p\u003e\n\u003cp\u003eAs your skin renews itself overnight, our bestselling treatment works alongside it to help replenish, strengthen and restore. Rich in naturally occurring omegas 3, 6, 7 \u0026amp; 9, antioxidant carotenoids and skin-replenishing sterols, it helps improve skin tone, smooth texture and restore lasting radiance.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different? Most Rosehip Oils are cold-pressed from the seed alone, leaving behind many of the fruit's most valuable actives. We use advanced supercritical CO₂ extraction on both the fruit and seed, preserving a broader spectrum of skin-beneficial compounds in their most potent form.\u003c\/p\u003e\n\u003cp\u003eThe result is independently verified levels of up to 700% more antioxidants, 65% more regenerative sterols and 24% more essential fatty acids than comparable premium Rosehip Oils.* More bioactive nutrients means more support for your skin's natural regeneration process—and visibly healthier, brighter skin over time.\u003c\/p\u003e\n\u003cp\u003eThe rich orange colour isn't added for effect. It's proof of exceptionally high carotenoid levels, naturally delivering the nutrients your skin needs to renew and glow.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"lotus-orange-blossom-bioaffinity-tonic","title":"Century Flower™ Face Mist","description":"\u003cp\u003e\u003cstrong\u003eMORE THAN A MIST\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA refreshing spritz of instant hydration, with long-term barrier benefits. Century Flower™ is a cooling, ultra-fine face mist clinically proven to strengthen the skin's barrier function*, helping sensitive skin stay hydrated, balanced and comfortable.\u003c\/p\u003e\n\u003cp\u003ePowered by a unique complex of Deep Ocean Magnesium and minerals, the formula works beyond the surface to support stronger, healthier-looking skin. Hyaluronic Acid replenishes moisture, while Prebiotic Inulin helps support the skin's natural microbiome and its protective barrier. Lotus Root adds antioxidant-rich hydration to help calm the look of sensitivity.\u003c\/p\u003e\n\u003cp\u003eThe result is more than temporary relief. With regular use, the mist helps strengthen your skin's natural defences while replenishing hydration and reducing the look of redness and sensitivity.\u003c\/p\u003e\n\u003cp\u003e100% alcohol-free and gentle enough for sensitive skin, spritz whenever skin needs a hit of hydration — after cleansing, throughout the day or whenever things start to feel a little heated.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin. \u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 11 women.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318647163,"sku":"PAI-2013","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-CENTURY_FLOWER_NEW_1_7e30a127-cf72-43b1-8719-3663e2b4dfcd.jpg?v=1718198117"},{"product_id":"avocado-jojoba-hydrating-day-cream","title":"Love and Haight™ Moisturiser","description":"\u003cb\u003eAN INFINITY POOL FOR PARCHED SKIN.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nOur best moisturiser for dry and dehydrated skin. Parched skin is transformed thanks to organic Avocado and Jojoba oils, leaving the skin hydrated, quenched and supple.\n\u003cbr\u003e\u003cbr\u003e\nDry and flaky patches aren't the look you were going for. They also make easily irritated skin so much more vulnerable to flare-ups. Not ideal. Love and Haight™ is a light, buttery moisturiser that sinks in quickly.\n\u003cbr\u003e\u003cbr\u003e\nNourishing Avocado and Jojoba soften and soothe while Omegas 3 and 6 act like a food supplement for the skin. We’re also yet to meet a customer that isn't a little addicted to this cream’s delicious Jasmine and May Chang scent.","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319204219,"sku":"PAI-1060","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/LOVE-AND-HAIGHT_1.jpg?v=1744124887"},{"product_id":"kukui-jojoba-bead-skin-brightening-exfoliator","title":"Virtuous Circle™ Exfoliator","description":"\u003cp\u003e\u003cb\u003eA CURVEBALL FOR SENSITIVE SKIN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eExfoliation without irritation. Using 100% natural and perfectly spherical Jojoba Beads, this Omega-rich gel gently rolls across the skin to lift away dead skin cells and impurities – leaving zero damage to skin (or oceans). No rawness, no redness. Skin feels soft, smooth and nourished. \u003cbr\u003e\u003cbr\u003eWithout exfoliation, you won’t be getting the most out of your skincare. Removing dead skin cells means your products don't just sit on top, but actually get to work on your skin. And now sensitive skin can do it too. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319040379,"sku":"PAI-1072","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/VIRTUOUS-CIRCLE_1.jpg?v=1599837135"},{"product_id":"age-confidence-feather-canyon-eye-cream","title":"Age Confidence™ Feather Canyon™ Eye Cream","description":"\u003cp\u003e\u003cstrong\u003eNO MORE DRY EYES\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBig results. Feather-light feel. Clinically shown to reduce wrinkle depth by 30% in just 28 days*, Feather Canyon™ is a lightweight eye cream designed to hydrate, smooth and strengthen the delicate eye area without weighing it down.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is UK-grown Echium Oil, naturally rich in powerful Omegas 3 \u0026amp; 6. These essential fatty acids help support the skin's structural proteins, visibly smoothing fine lines while helping improve the look of firmness and resilience. Multi-weight Hyaluronic Acid delivers hydration at different levels, helping plump the appearance of fine lines and lock in moisture.\u003c\/p\u003e\n\u003cp\u003eRosehip and Argan Oils add nourishing Omegas, antioxidants and Vitamin E to support softer, smoother-looking skin, while Echium's soothing properties help calm the look of sensitivity and puffiness.\u003c\/p\u003e\n\u003cp\u003eThe result is an eye area that looks smoother, feels deeply hydrated and appears more resilient — with none of the heaviness you might expect from a richer eye cream. Fragrance-free, essential oil-free and 96-hour patch tested on reactive skin.\u003c\/p\u003e\n\u003cp\u003e*Clinical study showing a 30% reduction in wrinkle depth after 28 days.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319794043,"sku":"PAI-2014","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Slide_1.jpg?v=1677682386"},{"product_id":"back-to-life-hydration-serum","title":"Back to Life™ Serum","description":"\u003cp\u003e\u003cstrong\u003eA GLASS OF WATER FOR THIRSTY SKIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHydration isn't just about adding water. It's about helping skin hold onto it.\u003c\/p\u003e\n\u003cp\u003eBack to Life is a next-generation hydration serum that combines 100% natural, Bio-Fermented Hyaluronic Acid with barrier-supporting prebiotics to restore moisture where skin needs it most. The result is deep, lasting hydration that leaves skin visibly plumper, smoother and more comfortable from the very first application.\u003c\/p\u003e\n\u003cp\u003eOur Hyaluronic Acid is created through natural fermentation, producing a skin-identical moisture magnet that attracts and retains water to help replenish dehydration and soften the appearance of fine lines. Unlike many conventional hydrating serums, we've removed common sensitising ingredients like propylene glycol, replacing them with skin-compatible Jojoba Oil and microbiome-supporting Inulin to strengthen the skin barrier as you hydrate. Essential for healthier, more resilient skin over time.\u003c\/p\u003e\n\u003cp\u003eProven to deliver hydration without irritation, helping even dry, reactive skin feel calmer, softer and comfortably hydrated. Because truly healthy skin doesn't just gain moisture, it learns to keep it.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318679931,"sku":"PAI-1066","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BACK-TO-LIFE_1.jpg?v=1744124897"},{"product_id":"resurrection-girl-hydrating-mask","title":"Resurrection Girl™ Hydrate Mask","description":"\u003cp\u003e\u003cstrong\u003eTHE DROUGHT IS OVER\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSome plants can survive almost complete dehydration. Resurrection Plant is one of them.\u003c\/p\u003e\n\u003cp\u003eThriving in some of the world's harshest climates, this remarkable desert plant has evolved an extraordinary ability to protect itself from extreme water loss before springing back to life when moisture returns. Using advanced green extraction methods, we've harnessed that same natural resilience to help revive dehydrated skin.\u003c\/p\u003e\n\u003cp\u003eIts unique complex of bioactive molecules—including Trehalose, Arbutin and Glycerol Glucoside—helps defend against dehydration stress, support the skin barrier and improve the movement of moisture through the skin's natural water channels (aquaporins). The result is skin that looks visibly smoother, brighter and more supple in just 10 minutes.\u003c\/p\u003e\n\u003cp\u003eTo amplify hydration even further, all natural fermented Hyaluronic Acid, biomimetic Natural Moisturising Factor (NMF) sugars and Hydrolysed Glycosaminoglycans replenish moisture at multiple levels while reinforcing the skin's own moisture reservoir. Together they deliver hydration that continues working for up to 72 hours after rinsing.\u003c\/p\u003e\n\u003cp\u003eCalming Blue Tansy Oil and microbiome-supporting prebiotic Inulin help soothe stressed, reactive skin while strengthening long-term skin resilience. Rich yet weightless, the cooling blue gel transforms into a silky milk on contact with water, leaving skin intensely hydrated, visibly plumper and glowing with healthy-looking radiance.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320547707,"sku":"PAI-2009","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Resurrection_Girl_Resurrection_Plant_Blue_Tansy_Oil_Hydrating_Mask_1.jpg?v=1643217595"},{"product_id":"sensitive-sunscreen-spf-30-travel","title":"British Summer Time™ SPF 30 Mini","description":"\u003cp\u003e\u003cb\u003eA RAY OF SUNSHINE FOR SENSITIVE SKIN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eOur original broad spectrum mineral sunscreen for sensitive skin. This reef-friendly vegan formula delivers broad spectrum, blue light and infrared protection, warding off sun damage without the irritation.\u003cbr\u003e\u003cbr\u003eSensitive skin and SPF have not always got along. In fact, 50% of Pai customers* have reacted negatively to an SPF. Chemical sunscreens absorb into the skin to work, which can trigger the very inflammation you're trying to prevent. But going without sunscreen isn't a safe option either. Premature ageing, UV-driven oxidative stress, unprotected skin? That's a hard no from us. Our customers need a daily SPF they can trust, and that even the most reactive skin can tolerate.\u003cbr\u003e\u003cbr\u003eNon-nano Zinc Oxide sits on the skin's surface, physically reflecting UV rays away rather than absorbing into it. No white cast, no blocked pores, no irritation. Cotton Callus Culture, a plant stem cell extract, helps skin recover from damage caused by UVB, UVA, infrared and visible light radiation. And Karanja Oil brings natural UV-absorbing flavonoids that boost the mineral filter's protection. The result is a fast-absorbing, non-greasy formula that sits beautifully under makeup and actually makes sun protection feel easy.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e*Survey of 471 UK female respondents.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311321661819,"sku":"PAI-1015","price":34.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BRITISH-SUMMER-TIME_1_338bd55f-a1ad-4736-9e5f-b3787887776d.jpg?v=1650986512"},{"product_id":"vitamin-c-face-cream","title":"C-2 Believe™ Moisturiser","description":"\u003cp\u003e\u003cb\u003eRADIANCE WITHOUT THE DRAMA\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eA stabilised Vitamin C moisturiser that delivers serious glow without the sting. This silky face cream brightens and hydrates in one smart formula – proven to boost radiance* while keeping even sensitive skin happy. Our clever stabilised Vitamin C works with upcycled Bilberry extract to repair and protect, wrapped up in nourishing plant butters that sink in fast. High-performance actives that actually respect your skin. Novel concept, we know.\u003cbr\u003e\u003cbr\u003eHere's the science bit: Traditional Vitamin C (Ascorbic Acid) is brilliant but temperamental. It needs a low pH to work, which irritates skin, and oxidises faster than you can say \"orange face cream\". Not ideal.\u003cbr\u003e\u003cbr\u003eWe use Ascorbyl Tetraisopalmitate – a natural, oil-soluble form that releases slowly and stays stable from first pump to last. Paired with omega-rich Bilberry extract (rescued from juice production), it calms inflammation while strengthening your skin barrier.\u003cbr\u003e\u003cbr\u003eAdd Hyaluronic Acid for bounce, prebiotic Inulin to balance your skin's microbiome, and zero-waste botanical oils for that perfect, never-greasy finish. This is what happens when sustainability meets skin science. Certified organic, dermatologist approved, irritation-free brightening for all.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320580475,"sku":"PAI-2015","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/C-2_Believe_Vitamin_C_Face_Cream_1.jpg?v=1660827640"},{"product_id":"vegan-collagen-booster","title":"Vegan Collagen 0.9% Restoring Booster","description":"\u003cp\u003e\u003cstrong\u003eINSTANTLY SMOOTHER, MORE RADIANT SKIN\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis plant-derived collagen alternative forms a breathable protein film that smooths, conditions and locks in moisture. Made from corn and soy proteins engineered to replicate animal-derived collagen's functional properties, it actually outperforms the original for moisture binding under real-world humidity conditions.\u003c\/p\u003e\n\u003cp\u003eThe Hydrolyzed Vegetable Protein works three ways at once: it reduces water loss, actively draws moisture in from the surrounding air, and fills in micro-irregularities on the skin's surface for a visibly smoother, more even texture.\u003c\/p\u003e\n\u003cp\u003ePaired with organic glycerin and prebiotic inulin to support your skin's microbiome, the result is immediate radiance and lasting hydration. In trials, 90% said skin felt hydrated and smoother after first use.\u003c\/p\u003e\n\u003cp\u003eNo fragrance, no essential oils, and 96-hour patch tested on sensitive skin. If your skin reacts to conventional anti-ageing actives like retinoids or AHAs, this gives you real smoothing and conditioning benefits with zero irritation trade-off.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320088955,"sku":"LAB-041","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/1_00379136-6df8-4118-a137-f73eb48239c5.jpg?v=1667578111"},{"product_id":"hyaluronic-acid-booster","title":"Hyaluronic Acid 0.3% Hydrating Booster","description":"\u003cp\u003e\u003cstrong\u003eHELLO HYDRATION\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSupercharge your skincare with this all-natural Hyaluronic Acid booster, a concentrated dose of a best-in-class humectant that holds moisture in. It optimises hydration at different levels in your skin, meaning a more effective barrier and healthy radiance.\u003c\/p\u003e\u003cp\u003eThis potent pocket rocket combines not one, not two, but three molecular weights of Hyaluronic Acid, sourced from maize by bacterial fermentation. The larger molecules form a protective film on the skin's surface, the medium ones create a moisture reservoir in the upper epidermis, and the smallest get to work on the deeper layers below. The result? A continuous moisture gradient that helps protect skin from transepidermal water loss.\u003c\/p\u003e\u003cp\u003eAnd it's not just HA in here. Hydrolyzed Glycosaminoglycans penetrate even deeper than hyaluronic acid to extend that hydration further, while Blueberry Seed Oil and Avocado Oil deliver omegas and antioxidants to support your skin barrier and keep all that moisture locked in. Prebiotic Inulin feeds the good bacteria on your skin, helping maintain a healthy microbiome.\u003c\/p\u003e\u003cp\u003eA word on percentages: you'll see brands shouting about 2%, 5%, even 10% HA. The science tells a different story. Published research shows that just 0.1% HA can significantly improve hydration, elasticity and wrinkle depth. At 0.3%, all three molecular weights are fully dissolved, bioavailable and working together in a lightweight texture that blends seamlessly into any moisturiser. No pilling, no stickiness, no inflated numbers.\u003c\/p\u003e\u003cp\u003ePart of our Pai Labs Booster range, giving you concentrated single actives to power up your skincare without irritation. Mix 1-2 drops into your existing moisturiser, morning or evening.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320023419,"sku":"LAB-043","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/PAI-SKINCARE-HYALURONIC-ACID-BOOSTER.jpg?v=1741376793"},{"product_id":"age-confidence-pdrn-revival-moisturiser","title":"Age Confidence™ PDRN Revival Moisturiser","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eNEXT GENERATION PLANT DNA REVIVAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAll the benefits of PDRN, in a 100% natural, plant-powered formula. No salmon, no needles, no downtime required. Just clinically proven results, naturally delivered. \u003c\/p\u003e\n\u003cp\u003eDamaged DNA can slow the skin's natural ability to repair and revive itself. Polydeoxyribonucleotide (PDRN) are the fragments of plant DNA which step in as a wake-up call, switching on skin's renewal pathways so it can function at its best. These fragments of DNA biomimic skin, to help support its natural renewal process for visibly revived skin.\u003cbr\u003eTargeting multiple signs of ageing and dullness, this lightweight daily cream is clinically proven to firm* skin, increase elasticity** and show a 100% improvement in fine lines.*\u003c\/p\u003e\n\u003cp\u003eOur advanced green chemistry lab found an alternative to traditional salmon ‘sperm’ DNA. Eco-nucleo extracted Barley Sprout PDRN delivers the same active, powered by plants and unrivalled in its potency. The result? 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