{"title":"Homepage Featured","description":"","products":[{"product_id":"camellia-rose-gentle-hydrating-cleanser","title":"Middlemist Seven™ Cream Cleanser","description":"\u003cp\u003e\u003cstrong\u003eA CLEAN SWEEP\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis rich cream cleanser is made for dry, delicate and sensitive skin. It feels luxurious but never heavy, and it's alcohol-free, so it cleanses without leaving skin tight.\u003c\/p\u003e\n\u003cp\u003eAt its heart is Camellia Seed Oil, which is rich in omega-6 and antioxidant polyphenols. It melts away even waterproof makeup, dirt and impurities while helping to support your skin barrier, so skin is left soft and replenished, never stripped.\u003c\/p\u003e\n\u003cp\u003eThe result is a beautifully clean face that feels supple, soft and comfortable.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318843771,"sku":"PAI-1006","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-1006_1_v2.png?v=1736957478"},{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REGENERATOR\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn't just another Rosehip Oil. It's Rosehip, re-engineered by nature and perfected through science. \u003c\/p\u003e\n\u003cp\u003eAs your skin renews itself overnight, our bestselling treatment works alongside it to help replenish, strengthen and restore. Rich in naturally occurring omegas 3, 6, 7 \u0026amp; 9, antioxidant carotenoids and skin-replenishing sterols, it helps improve skin tone, smooth texture and restore lasting radiance.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different? Most Rosehip Oils are cold-pressed from the seed alone, leaving behind many of the fruit's most valuable actives. We use advanced supercritical CO₂ extraction on both the fruit and seed, preserving a broader spectrum of skin-beneficial compounds in their most potent form.\u003c\/p\u003e\n\u003cp\u003eThe result is independently verified levels of up to 700% more antioxidants, 65% more regenerative sterols and 24% more essential fatty acids than comparable premium Rosehip Oils.* More bioactive nutrients means more support for your skin's natural regeneration process—and visibly healthier, brighter skin over time.\u003c\/p\u003e\n\u003cp\u003eThe rich orange colour isn't added for effect. It's proof of exceptionally high carotenoid levels, naturally delivering the nutrients your skin needs to renew and glow.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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Clinically proven to provide 24-hour hydration, it immediately relieves tightness and discomfort while helping reduce the appearance of redness and reinforcing the skin's natural protective barrier.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is CO₂extracted Chamomile. Unlike conventional essential oils, our advanced extraction process gently captures a richer concentration of naturally occurring bioactives, including Matricin, Bisabolol and Chamazulene to maximise their soothing, antioxidant and skin-conditioning benefits without compromising their potency.\u003c\/p\u003e\n\u003cp\u003eWe've paired this with our signature whole-fruit CO₂extracted Rosehip, rich in essential omegas 3, 6, 7 \u0026amp; 9 and antioxidant carotenoids, to replenish the skin barrier and support its natural repair cycle. Together, these ingredients don't simply comfort stressed skin—they help restore its ability to defend itself against future irritation.\u003c\/p\u003e\n\u003cp\u003eThe Anthemis delivers proven performance where it matters most. Skin feels calmer, looks healthier and becomes more resilient over time..the proof really is in the calm.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319531899,"sku":"PAI-1062","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/THE-ANTHEMIS_1.jpg?v=1599837090"},{"product_id":"organic-muslin-face-cloth-pack","title":"The Aileron™ Cleansing Cloths","description":"\u003cb\u003eTOP OF THE CLOTHS.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nA premium organic cotton muslin cloth to gently exfoliate even the most sensitive skin. This clever double-layered cloth can be used without product, wet or dry, to gently buff away dead skin for a super-smooth finish. Or for an indulgent exfoliation use with your favourite cleanser or exfoliator.\n\u003cbr\u003e\u003cbr\u003e\nNo wipes or waste necessary, these cotton cloths can be washed and used again and again. For your total peace of mind – and skin – we use organic cotton that is non-GM and grown without synthetic fertilisers.","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319433595,"sku":"PAI-1073","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/The-Aileron-Cloth_01.jpg?v=1744124904"},{"product_id":"geranium-thistle-rebalancing-day-cream","title":"The Pioneer™ Moisturiser","description":"\u003cp\u003e\u003cstrong\u003eMASTER MATTIFIER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOily skin doesn't need less moisture. It needs better balance. Pioneer™ is our lightweight mattifying moisturiser, designed to hydrate combination and blemish-prone skin while helping control excess shine — without stripping or compromising sensitive skin.\u003c\/p\u003e\n\u003cp\u003ePowered by Thistle Oil, one of nature's richest sources of linoleic acid, it helps replenish the fatty acids oily and blemish-prone skin can lack, supporting a more balanced-looking complexion. Geranium adds a calming touch, while the fast-absorbing formula delivers lightweight hydration without the greasy finish.\u003c\/p\u003e\n\u003cp\u003eIt hydrates dry areas, helps minimise the appearance of pores and excess oil, and leaves skin looking fresh and matte rather than flat or dehydrated. The perfect balance of moisture and mattification — and a smooth, non-greasy canvas for makeup.\u003c\/p\u003e\n\u003cp\u003eBecause there's a difference between glowing skin and shiny skin. Pioneer™ knows the difference.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin. \u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319400827,"sku":"PAI-1059","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/The_Pioneer_Geranium_Thistle_Moisturiser.jpg?v=1643645629"},{"product_id":"light-work-rosehip-cleansing-oil","title":"Light Work™ Cleansing Oil","description":"\u003cp\u003e\u003cstrong\u003eTOUGH ON MAKE-UP, KIND ON SKIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eForget everything you know about cleansing oils. Light Work cleans differently.\u003c\/p\u003e\n\u003cp\u003eOur 100% natural formula uses the natural chemistry of plant oils to dissolve makeup, SPF, excess sebum and daily pollution, without stripping the lipids your skin needs to stay healthy.\u003c\/p\u003e\n\u003cp\u003eMassage it onto dry skin and the lightweight oil gets to work instantly, breaking down even long-wear makeup and sunscreen. Add water and it transforms into a silky milk that rinses off easily, leaving skin perfectly clean, comfortable and balanced.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is our signature CO₂extracted whole-fruit Rosehip, which delivers more naturally occurring omegas and antioxidant carotenoids than conventional Rosehip Oils. Paired with linoleic acid-rich Sunflower Oil, it helps replenish the skin barrier while you cleanse, so skin feels softer, smoother and more radiant after every wash.\u003c\/p\u003e\n\u003cp\u003eNo harsh detergents. No residue. No tight, dry feeling. Just effective cleansing that works with your skin, not against it.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319007611,"sku":"PAI-1085","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139726740_1_2025_AWARDS.jpg?v=1764333794"},{"product_id":"resurrection-girl-hydrating-mask","title":"Resurrection Girl™ Hydrate Mask","description":"\u003cp\u003e\u003cstrong\u003eTHE DROUGHT IS OVER\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSome plants can survive almost complete dehydration. Resurrection Plant is one of them.\u003c\/p\u003e\n\u003cp\u003eThriving in some of the world's harshest climates, this remarkable desert plant has evolved an extraordinary ability to protect itself from extreme water loss before springing back to life when moisture returns. Using advanced green extraction methods, we've harnessed that same natural resilience to help revive dehydrated skin.\u003c\/p\u003e\n\u003cp\u003eIts unique complex of bioactive molecules—including Trehalose, Arbutin and Glycerol Glucoside—helps defend against dehydration stress, support the skin barrier and improve the movement of moisture through the skin's natural water channels (aquaporins). The result is skin that looks visibly smoother, brighter and more supple in just 10 minutes.\u003c\/p\u003e\n\u003cp\u003eTo amplify hydration even further, all natural fermented Hyaluronic Acid, biomimetic Natural Moisturising Factor (NMF) sugars and Hydrolysed Glycosaminoglycans replenish moisture at multiple levels while reinforcing the skin's own moisture reservoir. Together they deliver hydration that continues working for up to 72 hours after rinsing.\u003c\/p\u003e\n\u003cp\u003eCalming Blue Tansy Oil and microbiome-supporting prebiotic Inulin help soothe stressed, reactive skin while strengthening long-term skin resilience. Rich yet weightless, the cooling blue gel transforms into a silky milk on contact with water, leaving skin intensely hydrated, visibly plumper and glowing with healthy-looking radiance.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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Rich in naturally occurring omegas 3, 6, 7 \u0026amp; 9, antioxidant carotenoids and skin-replenishing sterols, it helps improve skin tone, smooth texture and restore lasting radiance.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different? Most Rosehip Oils are cold-pressed from the seed alone, leaving behind many of the fruit's most valuable actives. We use advanced supercritical CO₂ extraction on both the fruit and seed, preserving a broader spectrum of skin-beneficial compounds in their most potent form.\u003c\/p\u003e\n\u003cp\u003eThe result is independently verified levels of up to 700% more antioxidants, 65% more regenerative sterols and 24% more essential fatty acids than comparable premium Rosehip Oils.* More bioactive nutrients means more support for your skin's natural regeneration process—and visibly healthier, brighter skin over time.\u003c\/p\u003e\n\u003cp\u003eThe rich orange colour isn't added for effect. It's proof of exceptionally high carotenoid levels, naturally delivering the nutrients your skin needs to renew and glow.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320711547,"sku":"PAI-3013","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139724906_1_2025_AWARDS_1.jpg?v=1764333946"},{"product_id":"vitamin-c-face-cream","title":"C-2 Believe™ Moisturiser","description":"\u003cp\u003e\u003cb\u003eRADIANCE WITHOUT THE DRAMA\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eA stabilised Vitamin C moisturiser that delivers serious glow without the sting. This silky face cream brightens and hydrates in one smart formula – proven to boost radiance* while keeping even sensitive skin happy. Our clever stabilised Vitamin C works with upcycled Bilberry extract to repair and protect, wrapped up in nourishing plant butters that sink in fast. High-performance actives that actually respect your skin. Novel concept, we know.\u003cbr\u003e\u003cbr\u003eHere's the science bit: Traditional Vitamin C (Ascorbic Acid) is brilliant but temperamental. It needs a low pH to work, which irritates skin, and oxidises faster than you can say \"orange face cream\". Not ideal.\u003cbr\u003e\u003cbr\u003eWe use Ascorbyl Tetraisopalmitate – a natural, oil-soluble form that releases slowly and stays stable from first pump to last. Paired with omega-rich Bilberry extract (rescued from juice production), it calms inflammation while strengthening your skin barrier.\u003cbr\u003e\u003cbr\u003eAdd Hyaluronic Acid for bounce, prebiotic Inulin to balance your skin's microbiome, and zero-waste botanical oils for that perfect, never-greasy finish. 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It optimises hydration at different levels in your skin, meaning a more effective barrier and healthy radiance.\u003c\/p\u003e\u003cp\u003eThis potent pocket rocket combines not one, not two, but three molecular weights of Hyaluronic Acid, sourced from maize by bacterial fermentation. The larger molecules form a protective film on the skin's surface, the medium ones create a moisture reservoir in the upper epidermis, and the smallest get to work on the deeper layers below. The result? A continuous moisture gradient that helps protect skin from transepidermal water loss.\u003c\/p\u003e\u003cp\u003eAnd it's not just HA in here. Hydrolyzed Glycosaminoglycans penetrate even deeper than hyaluronic acid to extend that hydration further, while Blueberry Seed Oil and Avocado Oil deliver omegas and antioxidants to support your skin barrier and keep all that moisture locked in. Prebiotic Inulin feeds the good bacteria on your skin, helping maintain a healthy microbiome.\u003c\/p\u003e\u003cp\u003eA word on percentages: you'll see brands shouting about 2%, 5%, even 10% HA. The science tells a different story. Published research shows that just 0.1% HA can significantly improve hydration, elasticity and wrinkle depth. At 0.3%, all three molecular weights are fully dissolved, bioavailable and working together in a lightweight texture that blends seamlessly into any moisturiser. No pilling, no stickiness, no inflated numbers.\u003c\/p\u003e\u003cp\u003ePart of our Pai Labs Booster range, giving you concentrated single actives to power up your skincare without irritation. Mix 1-2 drops into your existing moisturiser, morning or evening.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320023419,"sku":"LAB-043","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/PAI-SKINCARE-HYALURONIC-ACID-BOOSTER.jpg?v=1741376793"},{"product_id":"phaze-pha-clarifying-face-wash","title":"Phaze™ Gel Cleanser","description":"\u003cp\u003e\u003cstrong\u003eCLEAR SKIN HAS NEVER FELT SO GOOD\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur clarifying cleanser is designed to decongest blemish-prone skin without drying even the most sensitive complexions. Gently exfoliating Polyhydroxy Acids (PHAs) unclog pores, while skin-balancing actives strengthen the barrier and hydrate even once rinsed away.\u003c\/p\u003e\n\u003cp\u003eThis fresh take on foam changes the game. A green gel inside and out, it's expertly formulated with certified natural actives that work in perfect harmony. The key to it all? Gluconolactone, a plant-derived PHA.\u003c\/p\u003e\n\u003cp\u003eThis next-generation exfoliating acid has a larger molecular size than AHAs, so it works at the skin's surface where it's needed, without the stinging or irritation. Our trials proved it, too. Twice as many testers said the appearance of blackheads was reduced after two weeks compared to initial use, and 72% said blemishes looked reduced.\u003c\/p\u003e\n\u003cp\u003ePlant-derived sugar and betaine surfactants bring the foam, with none of the stripping that sulfate-based cleansers are known for. Prebiotic Inulin supports your skin's microbiome by feeding the good bacteria and keeping blemish-causing ones in check.\u003c\/p\u003e\n\u003cp\u003eAnd the NMF Sugar Complex? It binds directly to your skin's keratin, so it can't be rinsed away. 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A proper introduction to Pai, in travel-friendly sizes. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis kit includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe Anthemis Moisturiser\u003cmeta charset=\"utf-8\"\u003e™ (10ml \/ 0.3 fl.oz)\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe Impossible Glow™ Glow Drops Mini (10ml \/ 0.3 fl.oz)\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eLight Work™ Cleansing Oil Mini (28ml \/ 0.95 fl.oz)\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eRosehip Bioregenerate™ Face Oil Mini (10ml \/ 0.3 fl.oz)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eStart your day with \u003cb\u003eThe Anthemis™\u003c\/b\u003e \u003cstrong\u003eMoisturiser Mini\u003c\/strong\u003e, our light, silky moisturiser built around CO2-extracted German chamomile to quickly calm redness and visible irritation. 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CO2-extracted from both the rosehip fruit and seed, it contains up to 700% more antioxidant polyphenols than comparable rosehip oils for brighter, smoother, stronger-looking skin.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEvery product is patch tested on sensitive and reactive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311321563515,"sku":"PAI-8080","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/Copy_of_5060139729376__2_01794964-a47c-414d-a54e-002c9156b2c4.jpg?v=1719478866"},{"product_id":"retinoid-booster","title":"Retinoid 0.3% Skin Renewal Booster","description":"\u003cp\u003e\u003cstrong\u003eRETINOID RESULTS WITHOUT REACTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis concentrated dose of Retinoic Acid and Vitamin E works faster than Retinol and Retinal to minimise the appearance of fine lines, without the worry of irritation. In a trial of 105 people, 80% saw an improvement in fine lines and 94% agreed it caused no irritation on first use.\u003c\/p\u003e\n\u003cp\u003eRetinoids (vitamin A) increase the rate at which skin cells are replaced, making room for new cells to grow while boosting collagen production to help reduce the signs of ageing. Where other retinoids like Retinol have to go through two conversion steps on the skin to become active Retinoic Acid, ours is already there. One bond to cleave, not a whole conversion cascade. That's why it's better suited to sensitive skin, and why 0.3% is the maximum concentration allowed in cosmetic products.\u003c\/p\u003e\n\u003cp\u003eWe've cushioned the formula with ceramide-rich Oat Extract to support your skin barrier during all that accelerated renewal, so the repair happens in the same step. 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