{"title":"The Pai Icons","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNot a specific routine. Not a set. Simply, the six products our customers love the most. Buy the most. And five star the most. Meet the Pai Icons – your first steps to skin confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REGENERATOR\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn't just another Rosehip Oil. It's Rosehip, re-engineered by nature and perfected through science. \u003c\/p\u003e\n\u003cp\u003eAs your skin renews itself overnight, our bestselling treatment works alongside it to help replenish, strengthen and restore. Rich in naturally occurring omegas 3, 6, 7 \u0026amp; 9, antioxidant carotenoids and skin-replenishing sterols, it helps improve skin tone, smooth texture and restore lasting radiance.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different? Most Rosehip Oils are cold-pressed from the seed alone, leaving behind many of the fruit's most valuable actives. We use advanced supercritical CO₂ extraction on both the fruit and seed, preserving a broader spectrum of skin-beneficial compounds in their most potent form.\u003c\/p\u003e\n\u003cp\u003eThe result is independently verified levels of up to 700% more antioxidants, 65% more regenerative sterols and 24% more essential fatty acids than comparable premium Rosehip Oils.* More bioactive nutrients means more support for your skin's natural regeneration process—and visibly healthier, brighter skin over time.\u003c\/p\u003e\n\u003cp\u003eThe rich orange colour isn't added for effect. It's proof of exceptionally high carotenoid levels, naturally delivering the nutrients your skin needs to renew and glow.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311379399035,"sku":"PAI-1010","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139722117_1_2025_AWARDS_1.jpg?v=1764333926"},{"product_id":"lotus-orange-blossom-bioaffinity-tonic","title":"Century Flower™ Face Mist","description":"\u003cp\u003e\u003cstrong\u003eMORE THAN A MIST\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA refreshing spritz of instant hydration, with long-term barrier benefits. Century Flower™ is a cooling, ultra-fine face mist clinically proven to strengthen the skin's barrier function*, helping sensitive skin stay hydrated, balanced and comfortable.\u003c\/p\u003e\n\u003cp\u003ePowered by a unique complex of Deep Ocean Magnesium and minerals, the formula works beyond the surface to support stronger, healthier-looking skin. Hyaluronic Acid replenishes moisture, while Prebiotic Inulin helps support the skin's natural microbiome and its protective barrier. Lotus Root adds antioxidant-rich hydration to help calm the look of sensitivity.\u003c\/p\u003e\n\u003cp\u003eThe result is more than temporary relief. 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It deserves lasting resilience.\u003c\/p\u003e\n\u003cp\u003eThe Anthemis is our bestselling moisturiser for sensitive skin, formulated to calm visible signs of sensitivity and dryness while helping skin become stronger with every use. Clinically proven to provide 24-hour hydration, it immediately relieves tightness and discomfort while helping reduce the appearance of redness and reinforcing the skin's natural protective barrier.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is CO₂extracted Chamomile. Unlike conventional essential oils, our advanced extraction process gently captures a richer concentration of naturally occurring bioactives, including Matricin, Bisabolol and Chamazulene to maximise their soothing, antioxidant and skin-conditioning benefits without compromising their potency.\u003c\/p\u003e\n\u003cp\u003eWe've paired this with our signature whole-fruit CO₂extracted Rosehip, rich in essential omegas 3, 6, 7 \u0026amp; 9 and antioxidant carotenoids, to replenish the skin barrier and support its natural repair cycle. Together, these ingredients don't simply comfort stressed skin—they help restore its ability to defend itself against future irritation.\u003c\/p\u003e\n\u003cp\u003eThe Anthemis delivers proven performance where it matters most. Skin feels calmer, looks healthier and becomes more resilient over time..the proof really is in the calm.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319531899,"sku":"PAI-1062","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/THE-ANTHEMIS_1.jpg?v=1599837090"},{"product_id":"back-to-life-hydration-serum","title":"Back to Life™ Serum","description":"\u003cp\u003e\u003cstrong\u003eA GLASS OF WATER FOR THIRSTY SKIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHydration isn't just about adding water. 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Essential for healthier, more resilient skin over time.\u003c\/p\u003e\n\u003cp\u003eProven to deliver hydration without irritation, helping even dry, reactive skin feel calmer, softer and comfortably hydrated. Because truly healthy skin doesn't just gain moisture, it learns to keep it.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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Add water and it transforms into a silky milk that rinses off easily, leaving skin perfectly clean, comfortable and balanced.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is our signature CO₂extracted whole-fruit Rosehip, which delivers more naturally occurring omegas and antioxidant carotenoids than conventional Rosehip Oils. Paired with linoleic acid-rich Sunflower Oil, it helps replenish the skin barrier while you cleanse, so skin feels softer, smoother and more radiant after every wash.\u003c\/p\u003e\n\u003cp\u003eNo harsh detergents. No residue. No tight, dry feeling. Just effective cleansing that works with your skin, not against it.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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