{"title":"Face","description":"\u003cp\u003eThe building blocks of your skincare regime, discover skincare products formulated specifically for the face’s sensitive and often highly-reactive skin. Made using 100% natural ingredients, our products are also cruelty-free and vegan approved.\u003c\/p\u003e","products":[{"product_id":"camellia-rose-gentle-hydrating-cleanser","title":"Middlemist Seven™ Cream Cleanser","description":"\u003cp\u003e\u003cstrong\u003eA CLEAN SWEEP\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis rich cream cleanser is made for dry, delicate and sensitive skin. It feels luxurious but never heavy, and it's alcohol-free, so it cleanses without leaving skin tight.\u003c\/p\u003e\n\u003cp\u003eAt its heart is Camellia Seed Oil, which is rich in omega-6 and antioxidant polyphenols. It melts away even waterproof makeup, dirt and impurities while helping to support your skin barrier, so skin is left soft and replenished, never stripped.\u003c\/p\u003e\n\u003cp\u003eThe result is a beautifully clean face that feels supple, soft and comfortable.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318843771,"sku":"PAI-1006","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-1006_1_v2.png?v=1736957478"},{"product_id":"rosehip-bioregenerate-oil","title":"Rosehip Bioregenerate™ Face Oil","description":"\u003cp\u003e\u003cstrong\u003eTHE OVERNIGHT REGENERATOR\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn't just another Rosehip Oil. It's Rosehip, re-engineered by nature and perfected through science. \u003c\/p\u003e\n\u003cp\u003eAs your skin renews itself overnight, our bestselling treatment works alongside it to help replenish, strengthen and restore. Rich in naturally occurring omegas 3, 6, 7 \u0026amp; 9, antioxidant carotenoids and skin-replenishing sterols, it helps improve skin tone, smooth texture and restore lasting radiance.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different? Most Rosehip Oils are cold-pressed from the seed alone, leaving behind many of the fruit's most valuable actives. We use advanced supercritical CO₂ extraction on both the fruit and seed, preserving a broader spectrum of skin-beneficial compounds in their most potent form.\u003c\/p\u003e\n\u003cp\u003eThe result is independently verified levels of up to 700% more antioxidants, 65% more regenerative sterols and 24% more essential fatty acids than comparable premium Rosehip Oils.* More bioactive nutrients means more support for your skin's natural regeneration process—and visibly healthier, brighter skin over time.\u003c\/p\u003e\n\u003cp\u003eThe rich orange colour isn't added for effect. It's proof of exceptionally high carotenoid levels, naturally delivering the nutrients your skin needs to renew and glow.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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Hyaluronic Acid replenishes moisture, while Prebiotic Inulin helps support the skin's natural microbiome and its protective barrier. Lotus Root adds antioxidant-rich hydration to help calm the look of sensitivity.\u003c\/p\u003e\n\u003cp\u003eThe result is more than temporary relief. With regular use, the mist helps strengthen your skin's natural defences while replenishing hydration and reducing the look of redness and sensitivity.\u003c\/p\u003e\n\u003cp\u003e100% alcohol-free and gentle enough for sensitive skin, spritz whenever skin needs a hit of hydration — after cleansing, throughout the day or whenever things start to feel a little heated.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin. \u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 11 women.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318647163,"sku":"PAI-2013","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-CENTURY_FLOWER_NEW_1_7e30a127-cf72-43b1-8719-3663e2b4dfcd.jpg?v=1718198117"},{"product_id":"avocado-jojoba-hydrating-day-cream","title":"Love and Haight™ Moisturiser","description":"\u003cb\u003eAN INFINITY POOL FOR PARCHED SKIN.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nOur best moisturiser for dry and dehydrated skin. Parched skin is transformed thanks to organic Avocado and Jojoba oils, leaving the skin hydrated, quenched and supple.\n\u003cbr\u003e\u003cbr\u003e\nDry and flaky patches aren't the look you were going for. They also make easily irritated skin so much more vulnerable to flare-ups. Not ideal. Love and Haight™ is a light, buttery moisturiser that sinks in quickly.\n\u003cbr\u003e\u003cbr\u003e\nNourishing Avocado and Jojoba soften and soothe while Omegas 3 and 6 act like a food supplement for the skin. We’re also yet to meet a customer that isn't a little addicted to this cream’s delicious Jasmine and May Chang scent.","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319204219,"sku":"PAI-1060","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/LOVE-AND-HAIGHT_1.jpg?v=1744124887"},{"product_id":"chamomile-rosehip-calming-day-cream","title":"The Anthemis™ Moisturiser","description":"\u003cp\u003e\u003cstrong\u003eTHE PROOF IS IN THE CALM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSensitive skin deserves more than temporary relief. It deserves lasting resilience.\u003c\/p\u003e\n\u003cp\u003eThe Anthemis is our bestselling moisturiser for sensitive skin, formulated to calm visible signs of sensitivity and dryness while helping skin become stronger with every use. Clinically proven to provide 24-hour hydration, it immediately relieves tightness and discomfort while helping reduce the appearance of redness and reinforcing the skin's natural protective barrier.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is CO₂extracted Chamomile. Unlike conventional essential oils, our advanced extraction process gently captures a richer concentration of naturally occurring bioactives, including Matricin, Bisabolol and Chamazulene to maximise their soothing, antioxidant and skin-conditioning benefits without compromising their potency.\u003c\/p\u003e\n\u003cp\u003eWe've paired this with our signature whole-fruit CO₂extracted Rosehip, rich in essential omegas 3, 6, 7 \u0026amp; 9 and antioxidant carotenoids, to replenish the skin barrier and support its natural repair cycle. Together, these ingredients don't simply comfort stressed skin—they help restore its ability to defend itself against future irritation.\u003c\/p\u003e\n\u003cp\u003eThe Anthemis delivers proven performance where it matters most. Skin feels calmer, looks healthier and becomes more resilient over time..the proof really is in the calm.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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Its 100% natural formula helps regulate excess oil, calm the appearance of inflammation and support the skin barrier — because clearer skin shouldn't come at the cost of comfortable skin.\u003c\/p\u003e\n\u003cp\u003ePowered by Zinc PCA to help balance excess sebum and reduce the appearance of inflammation, alongside a lichen-derived active that supports clearer-looking skin, the formula targets the key causes of visible breakouts. Copaiba adds further antimicrobial support, while Kukui Nut Oil helps keep skin soft, smooth and nourished.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional blemish treatments that can leave skin feeling dry and tight, this lightweight serum works with your skin's natural balance. It helps reduce shine, calm the look of blemishes and support a healthier-looking complexion without compromising hydration.\u003c\/p\u003e\n\u003cp\u003eThe result? Clearer, calmer-looking skin that feels balanced, comfortable and cared for.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin. \u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318909307,"sku":"PAI-1064","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/ALL-BECOMES-CLEAR_1.jpg?v=1599837095"},{"product_id":"kukui-jojoba-bead-skin-brightening-exfoliator","title":"Virtuous Circle™ Exfoliator","description":"\u003cp\u003e\u003cb\u003eA CURVEBALL FOR SENSITIVE SKIN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eExfoliation without irritation. Using 100% natural and perfectly spherical Jojoba Beads, this Omega-rich gel gently rolls across the skin to lift away dead skin cells and impurities – leaving zero damage to skin (or oceans). No rawness, no redness. Skin feels soft, smooth and nourished. \u003cbr\u003e\u003cbr\u003eWithout exfoliation, you won’t be getting the most out of your skincare. Removing dead skin cells means your products don't just sit on top, but actually get to work on your skin. And now sensitive skin can do it too. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319040379,"sku":"PAI-1072","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/VIRTUOUS-CIRCLE_1.jpg?v=1599837135"},{"product_id":"organic-muslin-face-cloth-pack","title":"The Aileron™ Cleansing Cloths","description":"\u003cb\u003eTOP OF THE CLOTHS.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nA premium organic cotton muslin cloth to gently exfoliate even the most sensitive skin. This clever double-layered cloth can be used without product, wet or dry, to gently buff away dead skin for a super-smooth finish. Or for an indulgent exfoliation use with your favourite cleanser or exfoliator.\n\u003cbr\u003e\u003cbr\u003e\nNo wipes or waste necessary, these cotton cloths can be washed and used again and again. For your total peace of mind – and skin – we use organic cotton that is non-GM and grown without synthetic fertilisers.","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319433595,"sku":"PAI-1073","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/The-Aileron-Cloth_01.jpg?v=1744124904"},{"product_id":"age-confidence-feather-canyon-eye-cream","title":"Age Confidence™ Feather Canyon™ Eye Cream","description":"\u003cp\u003e\u003cstrong\u003eNO MORE DRY EYES\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBig results. Feather-light feel. Clinically shown to reduce wrinkle depth by 30% in just 28 days*, Feather Canyon™ is a lightweight eye cream designed to hydrate, smooth and strengthen the delicate eye area without weighing it down.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is UK-grown Echium Oil, naturally rich in powerful Omegas 3 \u0026amp; 6. These essential fatty acids help support the skin's structural proteins, visibly smoothing fine lines while helping improve the look of firmness and resilience. Multi-weight Hyaluronic Acid delivers hydration at different levels, helping plump the appearance of fine lines and lock in moisture.\u003c\/p\u003e\n\u003cp\u003eRosehip and Argan Oils add nourishing Omegas, antioxidants and Vitamin E to support softer, smoother-looking skin, while Echium's soothing properties help calm the look of sensitivity and puffiness.\u003c\/p\u003e\n\u003cp\u003eThe result is an eye area that looks smoother, feels deeply hydrated and appears more resilient — with none of the heaviness you might expect from a richer eye cream. Fragrance-free, essential oil-free and 96-hour patch tested on reactive skin.\u003c\/p\u003e\n\u003cp\u003e*Clinical study showing a 30% reduction in wrinkle depth after 28 days.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319794043,"sku":"PAI-2014","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Slide_1.jpg?v=1677682386"},{"product_id":"geranium-thistle-rebalancing-day-cream","title":"The Pioneer™ Moisturiser","description":"\u003cp\u003e\u003cstrong\u003eMASTER MATTIFIER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOily skin doesn't need less moisture. It needs better balance. Pioneer™ is our lightweight mattifying moisturiser, designed to hydrate combination and blemish-prone skin while helping control excess shine — without stripping or compromising sensitive skin.\u003c\/p\u003e\n\u003cp\u003ePowered by Thistle Oil, one of nature's richest sources of linoleic acid, it helps replenish the fatty acids oily and blemish-prone skin can lack, supporting a more balanced-looking complexion. Geranium adds a calming touch, while the fast-absorbing formula delivers lightweight hydration without the greasy finish.\u003c\/p\u003e\n\u003cp\u003eIt hydrates dry areas, helps minimise the appearance of pores and excess oil, and leaves skin looking fresh and matte rather than flat or dehydrated. The perfect balance of moisture and mattification — and a smooth, non-greasy canvas for makeup.\u003c\/p\u003e\n\u003cp\u003eBecause there's a difference between glowing skin and shiny skin. Pioneer™ knows the difference.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin. \u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319400827,"sku":"PAI-1059","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/The_Pioneer_Geranium_Thistle_Moisturiser.jpg?v=1643645629"},{"product_id":"dual-effect-sensitive-skin-cloth-pack","title":"Twin Flyer™ Cleansing Cloths","description":"\u003cb\u003eCURATE YOUR CLEANSE.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nMeet the perfect organic cotton face cloth to cleanse every type of sensitive skin.\u003cbr\u003e\u003cbr\u003e\nThe textured muslin side works to gently exfoliate even the most fragile skin. 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Essential for healthier, more resilient skin over time.\u003c\/p\u003e\n\u003cp\u003eProven to deliver hydration without irritation, helping even dry, reactive skin feel calmer, softer and comfortably hydrated. Because truly healthy skin doesn't just gain moisture, it learns to keep it.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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Going without sunscreen isn’t a safe option either. Burning, premature ageing, a higher risk of skin cancer? That’s a hard no from us. Our customers need a daily SPF they can trust, and that even the most sensitive skin can tolerate.\u003cbr\u003e\u003cbr\u003eOur organic sun cream is powered by natural Zinc Oxide – which offers broad spectrum protection without leaving a white cast. 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Powered by a multi-ceramide complex and clinically proven botanical actives, it helps calm visible redness, relieves discomfort and reinforces skin's natural defences, so sensitivity becomes less frequent over time.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is a 100% natural Ceramide Complex containing multiple ceramide types that closely resemble those naturally found in healthy skin. These essential lipids help replenish gaps in the skin barrier, improving moisture retention while protecting against everyday environmental stressors that can trigger irritation and dehydration.\u003c\/p\u003e\n\u003cp\u003eTo amplify its calming benefits, we've combined enzyme-assisted extracted Centella Asiatica, anti-inflammatory Schisandra Berry and Sea Aster, a resilient coastal plant known to support the skin barrier and visibly reduce redness. Together, these naturally derived actives work in harmony to comfort stressed skin while helping restore its long-term resilience.\u003c\/p\u003e\n\u003cp\u003eThe lightweight, fragrance-free formula absorbs effortlessly without leaving a greasy finish, making it ideal for even the most reactive complexions. Clinically tested and independently patch tested on sensitive and eczema-prone skin, 84% reported calmer skin, 88% experienced increased hydration and 82% felt immediate relief from discomfort after use.\u003c\/p\u003e\n\u003cp\u003eBecause healthier skin doesn't just feel calmer - it becomes stronger.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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This silky face cream brightens and hydrates in one smart formula – proven to boost radiance* while keeping even sensitive skin happy. Our clever stabilised Vitamin C works with upcycled Bilberry extract to repair and protect, wrapped up in nourishing plant butters that sink in fast. High-performance actives that actually respect your skin. Novel concept, we know.\u003cbr\u003e\u003cbr\u003eHere's the science bit: Traditional Vitamin C (Ascorbic Acid) is brilliant but temperamental. It needs a low pH to work, which irritates skin, and oxidises faster than you can say \"orange face cream\". Not ideal.\u003cbr\u003e\u003cbr\u003eWe use Ascorbyl Tetraisopalmitate – a natural, oil-soluble form that releases slowly and stays stable from first pump to last. 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Just clinically proven results, naturally delivered. \u003c\/p\u003e\n\u003cp\u003eDamaged DNA can slow the skin's natural ability to repair and revive itself. Polydeoxyribonucleotide (PDRN) are the fragments of plant DNA which step in as a wake-up call, switching on skin's renewal pathways so it can function at its best. These fragments of DNA biomimic skin, to help support its natural renewal process for visibly revived skin.\u003cbr\u003eTargeting multiple signs of ageing and dullness, this lightweight daily cream is clinically proven to firm* skin, increase elasticity** and show a 100% improvement in fine lines.*\u003c\/p\u003e\n\u003cp\u003eOur advanced green chemistry lab found an alternative to traditional salmon ‘sperm’ DNA. Eco-nucleo extracted Barley Sprout PDRN delivers the same active, powered by plants and unrivalled in its potency. The result? 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