{"title":"Bestsellers","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eMeet our bestsellers, the ones that our customers come back for time and time again.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"camellia-rose-gentle-hydrating-cleanser","title":"Middlemist Seven™ Cream Cleanser","description":"\u003cp\u003e\u003cstrong\u003eA CLEAN SWEEP\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis rich cream cleanser is made for dry, delicate and sensitive skin. It feels luxurious but never heavy, and it's alcohol-free, so it cleanses without leaving skin tight.\u003c\/p\u003e\n\u003cp\u003eAt its heart is Camellia Seed Oil, which is rich in omega-6 and antioxidant polyphenols. 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It's Rosehip, re-engineered by nature and perfected through science. \u003c\/p\u003e\n\u003cp\u003eAs your skin renews itself overnight, our bestselling treatment works alongside it to help replenish, strengthen and restore. Rich in naturally occurring omegas 3, 6, 7 \u0026amp; 9, antioxidant carotenoids and skin-replenishing sterols, it helps improve skin tone, smooth texture and restore lasting radiance.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different? Most Rosehip Oils are cold-pressed from the seed alone, leaving behind many of the fruit's most valuable actives. We use advanced supercritical CO₂ extraction on both the fruit and seed, preserving a broader spectrum of skin-beneficial compounds in their most potent form.\u003c\/p\u003e\n\u003cp\u003eThe result is independently verified levels of up to 700% more antioxidants, 65% more regenerative sterols and 24% more essential fatty acids than comparable premium Rosehip Oils.* More bioactive nutrients means more support for your skin's natural regeneration process—and visibly healthier, brighter skin over time.\u003c\/p\u003e\n\u003cp\u003eThe rich orange colour isn't added for effect. It's proof of exceptionally high carotenoid levels, naturally delivering the nutrients your skin needs to renew and glow.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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Hyaluronic Acid replenishes moisture, while Prebiotic Inulin helps support the skin's natural microbiome and its protective barrier. Lotus Root adds antioxidant-rich hydration to help calm the look of sensitivity.\u003c\/p\u003e\n\u003cp\u003eThe result is more than temporary relief. With regular use, the mist helps strengthen your skin's natural defences while replenishing hydration and reducing the look of redness and sensitivity.\u003c\/p\u003e\n\u003cp\u003e100% alcohol-free and gentle enough for sensitive skin, spritz whenever skin needs a hit of hydration — after cleansing, throughout the day or whenever things start to feel a little heated.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin. \u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 11 women.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318647163,"sku":"PAI-2013","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/PAI-CENTURY_FLOWER_NEW_1_7e30a127-cf72-43b1-8719-3663e2b4dfcd.jpg?v=1718198117"},{"product_id":"avocado-jojoba-hydrating-day-cream","title":"Love and Haight™ Moisturiser","description":"\u003cb\u003eAN INFINITY POOL FOR PARCHED SKIN.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nOur best moisturiser for dry and dehydrated skin. Parched skin is transformed thanks to organic Avocado and Jojoba oils, leaving the skin hydrated, quenched and supple.\n\u003cbr\u003e\u003cbr\u003e\nDry and flaky patches aren't the look you were going for. They also make easily irritated skin so much more vulnerable to flare-ups. Not ideal. Love and Haight™ is a light, buttery moisturiser that sinks in quickly.\n\u003cbr\u003e\u003cbr\u003e\nNourishing Avocado and Jojoba soften and soothe while Omegas 3 and 6 act like a food supplement for the skin. 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Clinically proven to provide 24-hour hydration, it immediately relieves tightness and discomfort while helping reduce the appearance of redness and reinforcing the skin's natural protective barrier.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is CO₂extracted Chamomile. Unlike conventional essential oils, our advanced extraction process gently captures a richer concentration of naturally occurring bioactives, including Matricin, Bisabolol and Chamazulene to maximise their soothing, antioxidant and skin-conditioning benefits without compromising their potency.\u003c\/p\u003e\n\u003cp\u003eWe've paired this with our signature whole-fruit CO₂extracted Rosehip, rich in essential omegas 3, 6, 7 \u0026amp; 9 and antioxidant carotenoids, to replenish the skin barrier and support its natural repair cycle. Together, these ingredients don't simply comfort stressed skin—they help restore its ability to defend itself against future irritation.\u003c\/p\u003e\n\u003cp\u003eThe Anthemis delivers proven performance where it matters most. Skin feels calmer, looks healthier and becomes more resilient over time..the proof really is in the calm.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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Its 100% natural formula helps regulate excess oil, calm the appearance of inflammation and support the skin barrier — because clearer skin shouldn't come at the cost of comfortable skin.\u003c\/p\u003e\n\u003cp\u003ePowered by Zinc PCA to help balance excess sebum and reduce the appearance of inflammation, alongside a lichen-derived active that supports clearer-looking skin, the formula targets the key causes of visible breakouts. Copaiba adds further antimicrobial support, while Kukui Nut Oil helps keep skin soft, smooth and nourished.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional blemish treatments that can leave skin feeling dry and tight, this lightweight serum works with your skin's natural balance. It helps reduce shine, calm the look of blemishes and support a healthier-looking complexion without compromising hydration.\u003c\/p\u003e\n\u003cp\u003eThe result? Clearer, calmer-looking skin that feels balanced, comfortable and cared for.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin. \u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318909307,"sku":"PAI-1064","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/ALL-BECOMES-CLEAR_1.jpg?v=1599837095"},{"product_id":"age-confidence-feather-canyon-eye-cream","title":"Age Confidence™ Feather Canyon™ Eye Cream","description":"\u003cp\u003e\u003cstrong\u003eNO MORE DRY EYES\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBig results. Feather-light feel. Clinically shown to reduce wrinkle depth by 30% in just 28 days*, Feather Canyon™ is a lightweight eye cream designed to hydrate, smooth and strengthen the delicate eye area without weighing it down.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is UK-grown Echium Oil, naturally rich in powerful Omegas 3 \u0026amp; 6. These essential fatty acids help support the skin's structural proteins, visibly smoothing fine lines while helping improve the look of firmness and resilience. Multi-weight Hyaluronic Acid delivers hydration at different levels, helping plump the appearance of fine lines and lock in moisture.\u003c\/p\u003e\n\u003cp\u003eRosehip and Argan Oils add nourishing Omegas, antioxidants and Vitamin E to support softer, smoother-looking skin, while Echium's soothing properties help calm the look of sensitivity and puffiness.\u003c\/p\u003e\n\u003cp\u003eThe result is an eye area that looks smoother, feels deeply hydrated and appears more resilient — with none of the heaviness you might expect from a richer eye cream. Fragrance-free, essential oil-free and 96-hour patch tested on reactive skin.\u003c\/p\u003e\n\u003cp\u003e*Clinical study showing a 30% reduction in wrinkle depth after 28 days.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319794043,"sku":"PAI-2014","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Slide_1.jpg?v=1677682386"},{"product_id":"geranium-thistle-rebalancing-day-cream","title":"The Pioneer™ Moisturiser","description":"\u003cp\u003e\u003cstrong\u003eMASTER MATTIFIER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOily skin doesn't need less moisture. It needs better balance. Pioneer™ is our lightweight mattifying moisturiser, designed to hydrate combination and blemish-prone skin while helping control excess shine — without stripping or compromising sensitive skin.\u003c\/p\u003e\n\u003cp\u003ePowered by Thistle Oil, one of nature's richest sources of linoleic acid, it helps replenish the fatty acids oily and blemish-prone skin can lack, supporting a more balanced-looking complexion. Geranium adds a calming touch, while the fast-absorbing formula delivers lightweight hydration without the greasy finish.\u003c\/p\u003e\n\u003cp\u003eIt hydrates dry areas, helps minimise the appearance of pores and excess oil, and leaves skin looking fresh and matte rather than flat or dehydrated. The perfect balance of moisture and mattification — and a smooth, non-greasy canvas for makeup.\u003c\/p\u003e\n\u003cp\u003eBecause there's a difference between glowing skin and shiny skin. Pioneer™ knows the difference.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin. \u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319400827,"sku":"PAI-1059","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/The_Pioneer_Geranium_Thistle_Moisturiser.jpg?v=1643645629"},{"product_id":"light-work-rosehip-cleansing-oil","title":"Light Work™ Cleansing Oil","description":"\u003cp\u003e\u003cstrong\u003eTOUGH ON MAKE-UP, KIND ON SKIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eForget everything you know about cleansing oils. Light Work cleans differently.\u003c\/p\u003e\n\u003cp\u003eOur 100% natural formula uses the natural chemistry of plant oils to dissolve makeup, SPF, excess sebum and daily pollution, without stripping the lipids your skin needs to stay healthy.\u003c\/p\u003e\n\u003cp\u003eMassage it onto dry skin and the lightweight oil gets to work instantly, breaking down even long-wear makeup and sunscreen. Add water and it transforms into a silky milk that rinses off easily, leaving skin perfectly clean, comfortable and balanced.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is our signature CO₂extracted whole-fruit Rosehip, which delivers more naturally occurring omegas and antioxidant carotenoids than conventional Rosehip Oils. Paired with linoleic acid-rich Sunflower Oil, it helps replenish the skin barrier while you cleanse, so skin feels softer, smoother and more radiant after every wash.\u003c\/p\u003e\n\u003cp\u003eNo harsh detergents. No residue. No tight, dry feeling. Just effective cleansing that works with your skin, not against it.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319007611,"sku":"PAI-1085","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139726740_1_2025_AWARDS.jpg?v=1764333794"},{"product_id":"instant-kalmer-ceramide-serum","title":"Instant Kalmer™ Serum","description":"\u003cp\u003e\u003cstrong\u003eFROM DISTRESSED TO DE-STRESSED\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReactive skin isn't weak, it has a compromised barrier. Instant Kalmer helps rebuild it.\u003c\/p\u003e\n\u003cp\u003eMore than a soothing serum, Instant Kalmer is an advanced barrier treatment designed to strengthen skin where it matters most. Powered by a multi-ceramide complex and clinically proven botanical actives, it helps calm visible redness, relieves discomfort and reinforces skin's natural defences, so sensitivity becomes less frequent over time.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is a 100% natural Ceramide Complex containing multiple ceramide types that closely resemble those naturally found in healthy skin. These essential lipids help replenish gaps in the skin barrier, improving moisture retention while protecting against everyday environmental stressors that can trigger irritation and dehydration.\u003c\/p\u003e\n\u003cp\u003eTo amplify its calming benefits, we've combined enzyme-assisted extracted Centella Asiatica, anti-inflammatory Schisandra Berry and Sea Aster, a resilient coastal plant known to support the skin barrier and visibly reduce redness. Together, these naturally derived actives work in harmony to comfort stressed skin while helping restore its long-term resilience.\u003c\/p\u003e\n\u003cp\u003eThe lightweight, fragrance-free formula absorbs effortlessly without leaving a greasy finish, making it ideal for even the most reactive complexions. Clinically tested and independently patch tested on sensitive and eczema-prone skin, 84% reported calmer skin, 88% experienced increased hydration and 82% felt immediate relief from discomfort after use.\u003c\/p\u003e\n\u003cp\u003eBecause healthier skin doesn't just feel calmer - it becomes stronger.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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The hexapeptide sends the signal, telling your skin's fibroblasts to ramp up collagen and elastin production. The pea peptide supplies the building blocks, particularly lysine, an essential amino acid your body can't make on its own and one that's critical for strong, stable collagen fibres. The result: firmer, bouncier skin with a noticeably smoother finish.\u003c\/p\u003e\n\u003cp\u003eA little-known fact about peas: they have one of the most balanced amino acid profiles of any vegetable protein, containing all 22 amino acids. That richness also means film-forming and antioxidant benefits on the skin's surface, so you get both deeper support and an immediate smoothing feel.\u003c\/p\u003e\n\u003cp\u003eHexapeptide-11 is backed by published research showing measurable improvement in skin elasticity in just 4 weeks. It also activates your skin's own antioxidant defence system (the Nrf2 pathway) and helps protect fibroblasts from the premature shutdown that accelerates visible ageing.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319368059,"sku":"LAB-039","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Peptides_Booster.jpg?v=1666346458"},{"product_id":"resurrection-girl-hydrating-mask","title":"Resurrection Girl™ Hydrate Mask","description":"\u003cp\u003e\u003cstrong\u003eTHE DROUGHT IS OVER\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSome plants can survive almost complete dehydration. Resurrection Plant is one of them.\u003c\/p\u003e\n\u003cp\u003eThriving in some of the world's harshest climates, this remarkable desert plant has evolved an extraordinary ability to protect itself from extreme water loss before springing back to life when moisture returns. Using advanced green extraction methods, we've harnessed that same natural resilience to help revive dehydrated skin.\u003c\/p\u003e\n\u003cp\u003eIts unique complex of bioactive molecules—including Trehalose, Arbutin and Glycerol Glucoside—helps defend against dehydration stress, support the skin barrier and improve the movement of moisture through the skin's natural water channels (aquaporins). The result is skin that looks visibly smoother, brighter and more supple in just 10 minutes.\u003c\/p\u003e\n\u003cp\u003eTo amplify hydration even further, all natural fermented Hyaluronic Acid, biomimetic Natural Moisturising Factor (NMF) sugars and Hydrolysed Glycosaminoglycans replenish moisture at multiple levels while reinforcing the skin's own moisture reservoir. Together they deliver hydration that continues working for up to 72 hours after rinsing.\u003c\/p\u003e\n\u003cp\u003eCalming Blue Tansy Oil and microbiome-supporting prebiotic Inulin help soothe stressed, reactive skin while strengthening long-term skin resilience. Rich yet weightless, the cooling blue gel transforms into a silky milk on contact with water, leaving skin intensely hydrated, visibly plumper and glowing with healthy-looking radiance.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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If your skin reacts to conventional anti-ageing actives like retinoids or AHAs, this gives you real smoothing and conditioning benefits with zero irritation trade-off.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320088955,"sku":"LAB-041","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/1_00379136-6df8-4118-a137-f73eb48239c5.jpg?v=1667578111"},{"product_id":"hyaluronic-acid-booster","title":"Hyaluronic Acid 0.3% Hydrating Booster","description":"\u003cp\u003e\u003cstrong\u003eHELLO HYDRATION\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSupercharge your skincare with this all-natural Hyaluronic Acid booster, a concentrated dose of a best-in-class humectant that holds moisture in. 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