{"title":"Serums","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover natural face serums powered by effective ingredients to hydrate, brighten and support your skin barrier.\u003c\/p\u003e","products":[{"product_id":"perfect-balance-blemish-serum-cobaiba-zinc","title":"All Becomes Clear™ Serum","description":"\u003cp\u003e\u003cstrong\u003eTOUGH ON BREAKOUTS, KIND ON SKIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAll Becomes Clear™ is a next-generation blemish serum designed to tackle breakouts without stripping or disrupting your skin. Its 100% natural formula helps regulate excess oil, calm the appearance of inflammation and support the skin barrier — because clearer skin shouldn't come at the cost of comfortable skin.\u003c\/p\u003e\n\u003cp\u003ePowered by Zinc PCA to help balance excess sebum and reduce the appearance of inflammation, alongside a lichen-derived active that supports clearer-looking skin, the formula targets the key causes of visible breakouts. Copaiba adds further antimicrobial support, while Kukui Nut Oil helps keep skin soft, smooth and nourished.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional blemish treatments that can leave skin feeling dry and tight, this lightweight serum works with your skin's natural balance. It helps reduce shine, calm the look of blemishes and support a healthier-looking complexion without compromising hydration.\u003c\/p\u003e\n\u003cp\u003eThe result? Clearer, calmer-looking skin that feels balanced, comfortable and cared for.\u003c\/p\u003e\n\u003cp\u003eIndependently patch tested on sensitive skin. \u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318909307,"sku":"PAI-1064","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/ALL-BECOMES-CLEAR_1.jpg?v=1599837095"},{"product_id":"back-to-life-hydration-serum","title":"Back to Life™ Serum","description":"\u003cp\u003e\u003cstrong\u003eA GLASS OF WATER FOR THIRSTY SKIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHydration isn't just about adding water. It's about helping skin hold onto it.\u003c\/p\u003e\n\u003cp\u003eBack to Life is a next-generation hydration serum that combines 100% natural, Bio-Fermented Hyaluronic Acid with barrier-supporting prebiotics to restore moisture where skin needs it most. The result is deep, lasting hydration that leaves skin visibly plumper, smoother and more comfortable from the very first application.\u003c\/p\u003e\n\u003cp\u003eOur Hyaluronic Acid is created through natural fermentation, producing a skin-identical moisture magnet that attracts and retains water to help replenish dehydration and soften the appearance of fine lines. Unlike many conventional hydrating serums, we've removed common sensitising ingredients like propylene glycol, replacing them with skin-compatible Jojoba Oil and microbiome-supporting Inulin to strengthen the skin barrier as you hydrate. Essential for healthier, more resilient skin over time.\u003c\/p\u003e\n\u003cp\u003eProven to deliver hydration without irritation, helping even dry, reactive skin feel calmer, softer and comfortably hydrated. Because truly healthy skin doesn't just gain moisture, it learns to keep it.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318679931,"sku":"PAI-1066","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BACK-TO-LIFE_1.jpg?v=1744124897"},{"product_id":"instant-kalmer-ceramide-serum","title":"Instant Kalmer™ Serum","description":"\u003cp\u003e\u003cstrong\u003eFROM DISTRESSED TO DE-STRESSED\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReactive skin isn't weak, it has a compromised barrier. Instant Kalmer helps rebuild it.\u003c\/p\u003e\n\u003cp\u003eMore than a soothing serum, Instant Kalmer is an advanced barrier treatment designed to strengthen skin where it matters most. Powered by a multi-ceramide complex and clinically proven botanical actives, it helps calm visible redness, relieves discomfort and reinforces skin's natural defences, so sensitivity becomes less frequent over time.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is a 100% natural Ceramide Complex containing multiple ceramide types that closely resemble those naturally found in healthy skin. These essential lipids help replenish gaps in the skin barrier, improving moisture retention while protecting against everyday environmental stressors that can trigger irritation and dehydration.\u003c\/p\u003e\n\u003cp\u003eTo amplify its calming benefits, we've combined enzyme-assisted extracted Centella Asiatica, anti-inflammatory Schisandra Berry and Sea Aster, a resilient coastal plant known to support the skin barrier and visibly reduce redness. Together, these naturally derived actives work in harmony to comfort stressed skin while helping restore its long-term resilience.\u003c\/p\u003e\n\u003cp\u003eThe lightweight, fragrance-free formula absorbs effortlessly without leaving a greasy finish, making it ideal for even the most reactive complexions. Clinically tested and independently patch tested on sensitive and eczema-prone skin, 84% reported calmer skin, 88% experienced increased hydration and 82% felt immediate relief from discomfort after use.\u003c\/p\u003e\n\u003cp\u003eBecause healthier skin doesn't just feel calmer - it becomes stronger.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319662971,"sku":"PAI-1063","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Instant_Kalmer_Ceramide_Serum.jpg?v=1645798827"},{"product_id":"fade-forward-dark-spot-serum","title":"Fade Forward™ Serum","description":"\u003cp\u003e\u003cstrong\u003eON YOUR MARKS\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eGet set.... Glow!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFade Forward™ Serum takes a smarter approach to dark spots, targeting the source of discolouration rather than simply exfoliating it away. In an eight-week independent trial, 82% agreed it visibly reduced the appearance of dark spots, while 83% agreed it helped balance the appearance of uneven pigmentation*.\u003c\/p\u003e\n\u003cp\u003ePowered by Marine Algae, sustainably sourced from the Pink Granite Coast of Brittany, its naturally occurring phlorotannins help reactivate the skin’s pigmentation control pathways, supporting a more balanced melanin response. Hyaluronic Acid provides long-lasting hydration, while stabilised Vitamin C and Vitamin E deliver antioxidant protection and a brighter-looking complexion.\u003c\/p\u003e\n\u003cp\u003eThe result? Existing dark spots appear faded, skin looks brighter and more even, and your complexion is left visibly healthier and more radiant. Gentle enough for sensitive skin and tested across multiple skin tones. No bleaching, no harsh exfoliation, just smarter brightening.\u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. Cruelty-free.\u003c\/p\u003e\n\u003cp\u003e*Eight week independent consumer trial on 101 women.\u003cbr\u003e**Clinical study on 20 subjects with dark spots over nine weeks.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320744315,"sku":"PAI-2016","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139728379__1_51e164df-6018-46b5-af22-cf9e772f7e8f.jpg?v=1744126009"},{"product_id":"age-confidence-nad-renewal-serum","title":"Age Confidence™ NAD+ \u0026 TriPeptide Renewal Serum","description":"\u003cp\u003e\u003cstrong\u003eKICK YOUR SKIN INTO AGE-DEFYING ACTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAgeing doesn't begin with wrinkles. It begins with your cells.\u003c\/p\u003e\n\u003cp\u003eAs skin ages, levels of NAD+, a vital coenzyme responsible for powering every cellular process, naturally decline. With less cellular energy, collagen production slows, skin renewal becomes less efficient and visible signs of ageing begin to appear.\u003c\/p\u003e\n\u003cp\u003eAge Confidence is designed to tackle that process at its source. Powered by 100% natural Sunflower Sprout Extract, it helps stimulate the skin's own NAD+ production, restoring the cellular energy needed to support repair, renewal and healthy skin function. Rather than simply masking the signs of ageing, it helps skin perform more like younger skin.\u003c\/p\u003e\n\u003cp\u003eTo maximise visible results, we've combined this next-generation biotechnology with a 100% natural TriPeptide Complex that helps boost collagen, improve elasticity and soften the appearance of fine lines and wrinkles. Exosome-rich Centella Asiatica supports the skin's natural regeneration process, while broad-spectrum Hyaluronic Acid delivers multi-level hydration to visibly plump and smooth the complexion.\u003c\/p\u003e\n\u003cp\u003eThe lightweight, fragrance-free formula is clinically proven to instantly revitalise skin and significantly reduce wrinkle depth in just four weeks. Skin appears firmer, smoother and more lifted, with improved tone, elasticity and radiance. Because healthier skin isn't just about looking younger, it's about giving every skin cell the energy to perform at its best.at every level. Fine lines appear reduced, firmness improves, and skin is renewed from the ground up. \u003c\/p\u003e\n\u003cp\u003eIndependently tested on sensitive skin, for 4x longer than standard.\u003c\/p\u003e\n\u003cp\u003e100% Natural. COSMOS Organic certified. Vegan. 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