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Caroline Ferry

Caroline Ferry

Freelance Journalist & Copywriter

Caroline Ferry is a fashion and beauty editor whose work has appeared in ELLE, Harper's Bazaar, Good Housekeeping, Women's Health, Refinery29 and the Evening Standard. A former Senior Content Editor at ASOS, she has been writing for Pai since 2018, covering everything from ingredient science and formulation deep-dives to the stories behind new product launches.

Close-up of creamy white moisturizer with golden oil droplets showing rich, hydrating texture for skincare

5 benefits of Glycerin for your skin

Caroline Ferry

Caroline Ferry 9 minute read

Lab Notes

Pai Skincare cleanser and serum in white pump bottles with natural loofah sponge on neutral background

How to build the best morning skincare routine

Caroline Ferry

Caroline Ferry 7 minute read

How To

Creamy white eye serum being dispensed from clear pump bottle with botanical leaf pattern packaging

Finding the best eye cream for you

Caroline Ferry

Caroline Ferry 8 minute read

How To

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