When Natalie Portman mentioned Pai Skincare in Elle France, we knew we were onto something.
Portman's been choosing natural skincare long before it was trendy. In her Elle interview, Portman discussed her eco-conscious approach to life, from recycling more to consuming less.
On skincare, she was refreshingly specific:
"I use natural or organic products to cleanse and care for my skin, like Joelle Ciocco and the hydrating cream of English brand Pai, it's ultra-pure, which I love!"
What Natalie loved then remains true today. Pai's commitment to ultra-pure, certified organic formulations has only deepened. Our The Anthemis continues that same philosophy: calming chamomile CO2 extract meets regenerative rosehip oil in a formula that soothes even the most reactive skin.
Since this moment, we've expanded our range to include pioneering formulas like our Rosehip BioRegenerate (now with over a million bottles sold) and our The Impossible Glow that deliver that Portman-worthy radiance.
Most celebrity mentions are fleeting. But when someone as thoughtful as Portman chooses your formulas, it means something. It proves that natural skincare, properly formulated and clinically tested, actually works.
See what makes our formulas different. Read more about our certified organic standards or explore our full range of sensitive skin heroes.
