When we first launched Feather Canyon, our featherweight eye cream that hydrates without the heaviness, it quickly became a bestseller. But as with all our products, we're always looking for ways to innovate and improve.
So we've given our beloved eye cream a new lease of life. We've added hyaluronic acid for deeper hydration and switched to 100% PCR plastic packaging that's fully recyclable. And yes, it's still suitable for sensitive skin and part of our Age Confidence collection for mature skin types. Here's exactly what we've changed, and why we're so sure you'll still love it.
What's new about Feather Canyon
Our new Feather Canyon eye cream has an extra ingredient to help with hydration, and it's also had a complete packaging overhaul to make things more sustainable and user-friendly. The result? Better hydration and less environmental impact.
New hydrating formula
We've kept the same lightweight formula you know and love, and added hyaluronic acid.
Why? A sugar the body naturally produces, hyaluronic acid can hold between 10 and 50 times its weight in water, creating a moisture buffer that keeps skin hydrated throughout the day. Our in-house chemists chose a low molecular weight for its ability to penetrate the skin efficiently, giving a long-lasting, moisturising effect.
Feather Canyon fans, don't fret. The rest of the formula is exactly the same. Inside is Echium (also known as Viper's Bugloss) which contains powerful forms of Omegas 3 & 6 (gamma-linolenic acid and stearidonic acid), natural skin-smoothing actives that help to improve the appearance of fine lines. Rich in nourishing vitamin E, phenols, carotenes and fatty acids, there's also zero-waste organic argan oil that works wonders on mature skin to hydrate and plump. And, of course, true to form, our iconic organic Rosehip Oil is in there too, for nourishment and brightness.
If you're curious about whether you really need an eye cream, check out our complete guide to understand why the eye area needs special attention.
New precision tip
Our original eye cream had a pump format, but we've found a better way to deliver the goods.
The new precision tip puts you in control of exactly how much cream you use, meaning efficient application and zero product wastage. Even better? We know how sensitive under-eyes are and want to make using our cream as soothing as possible. So the new tip is made of aluminium, for a satisfyingly cool sensation.
Sustainable packaging update
As a certified B Corp business, it's incredibly important to us to keep spotting ways we can minimise our impact on the environment and make it easier for you to do your bit, too.
That's why our active-packed formula is now in an innovative tube made with 100% PCR plastic. The update means the whole pack can now be fully recycled with one simple twist.
For more information on how to recycle your Pai products, take a look at our recycling guide.
How to use your new eye cream
With our new precision tip, you can apply the cream directly under the eye with the exact amount you'll need. No more, no less.
We recommend using the cooling precision tip to apply three dots of cream along the orbital bone under each eye. Then, use your ring finger to gently pat it in until absorbed. The ring finger naturally applies the least pressure, making it perfect for the delicate eye area.
Or, if you prefer to apply it with your hands, that works too. Dispense one almond-sized amount of cream onto your ring finger. Dab the cream in three smaller dots along the orbital bone and gently pat onto skin until absorbed.
Want more eye cream tips? Our guide to 5 ways to use Echium & Argan Eye Cream has creative ideas for getting the most from your product.
Build your Age Confidence routine
Feather Canyon works beautifully as part of a complete Age Confidence routine. For best results, pair it with other products from the collection: Salvation Jane as your day cream, Bonne Nuit for overnight renewal, and our NAD+ Renewal Serum for advanced cellular energy support. All four products share Echium as their hero ingredient, creating a cohesive routine that targets the visible signs of ageing from multiple angles.
Shop our new and improved Feather Canyon eye cream now
Frequently Asked Questions
What has changed in the reformulated Feather Canyon eye cream?
The key formula update is the addition of low molecular weight hyaluronic acid, chosen by Pai's in-house chemists for its ability to penetrate skin efficiently and deliver long-lasting hydration. The rest of the original formula, including Echium seed oil, organic Argan Oil and organic Rosehip Oil, remains exactly the same.
Why was a low molecular weight hyaluronic acid chosen for this eye cream?
Hyaluronic acid can hold between 10 and 50 times its weight in water, acting as a reservoir your skin draws from throughout the day. A low molecular weight was specifically selected because it penetrates skin more efficiently than larger molecules, delivering deeper, longer-lasting hydration to the delicate under-eye area.
How do you use the new Feather Canyon precision tip applicator?
Use the cooling aluminium tip to apply three dots of cream directly along the orbital bone under each eye, then gently pat in with your ring finger until absorbed. Your ring finger applies the least pressure, which is ideal for this delicate area. If you prefer, you can dispense one almond-sized amount onto your finger and dab it in three smaller dots instead.
What makes Echium seed oil effective for fine lines around the eyes?
Echium contains potent forms of omega-3 and omega-6 fatty acids, specifically gamma-linolenic acid (GLA) and stearidonic acid (SDA), which act as natural skin-smoothing actives that help improve the appearance of fine lines. In a clinical study of 10 volunteers applying echium oil topically for 28 days, mean wrinkle depth was reduced by 30.63%.
How has Feather Canyon's packaging been made more sustainable?
The tube is now made from 100% post-consumer recycled (PCR) plastic, and the whole pack can be fully recycled with one simple twist. The new precision tip also reduces product waste by giving you control over exactly how much cream you dispense, so nothing is overused or lost.
