We’ve never been ‘anti’ ageing. It’s not a term we use or stand for. But there’s no denying that our skin slows down and needs more support as time passes. So join us in swapping anti-ageing for age-defying, and kick your skin into action with our new supercharged serum, Age Confidence™.
This ultra-light, heavy-hitting serum for ageing skin is packed with NAD+ and collagen-boosting peptide technology – and clinically proven to significantly reduce wrinkle depth in just four weeks*.
Read on to discover how our breakthrough formula was designed to help decelerate and reverse the signs of ageing, and what it could do for you.
Skin longevity, bottled
There’s been a lot of talk around longevity in both the beauty and wellness space – but for us, it’s not a new approach to skincare. “Longevity might be a trending term but it’s something we’ve always believed in at Pai – optimising skin health for confidence at every age,” comments Sarah, our Founder.
Instead, the real scoop is that we can tackle the root cause of ageing skin, not just the symptoms. And that’s down to our chemists’ discovery of some game-changing actives from biotechnology.
“It’s our most advanced formula yet: a serum that targets the signs of ageing at a cellular level. With a truly unique texture that shows off the sophistication of green chemistry at its best,” adds Sarah.
A pioneering formula
NAD+
You may have heard of NAD+ (full name Nicotinamide Adenine Dinucleotide), which occurs naturally in the body and energises every cell – including skin cells. This energy is essential for your skin to stay healthy and vibrant, and for each cell to work as it should.
But much like our collagen levels, NAD+ declines with age, causing skin cells to lag and the telltale signs of ageing to appear.
You can’t apply NAD+ topically to top it up, but we’ve found the next best thing. We’ve powered our serum with Sunflower Sprout Extract, which stimulates NAD+ production – recharging your skin’s batteries to fuel its vital processes. Effectively turning back your skin’s clock, for a fresher, smoother, rejuvenated complexion. Because well-functioning skin is healthy, radiant-looking skin.
TriPeptide Complex
Next, we know peptides are a golden ticket to smoother skin. So we added a 100% natural TriPeptide Complex to help boost collagen production and give your skin its bounce back.
Our clever blend is designed to smooth fine lines, relax expression lines and even out tone, as well as improving puffiness and dark circles. A full monty of benefits for anyone looking to reduce the signs of ageing.
Centella Asiatica
We also included Centella Asiatica, better known as Cica. It’s full of protective antioxidants and exosomes that are bursting with even more peptides and plant growth factors, to encourage skin regeneration.
Put simply, it helps to fuel collagen production and boost elasticity – meaning plumper, firmer skin.
Hyaluronic Acid
And for that all-important hydration fix, we’ve topped it off with a broad spectrum Hyaluronic Acid. This complex contains a full range of molecular weights to maximise skin penetration and optimise moisture at every level.
While it’s what’s inside that counts, we care about how it feels too. Even lighter than our existing serums, Age Confidence™ has a clear, gel-like formula that’s very fluid and fast-absorbing.
It’s also fragrance-free and, like the rest of our range, clinically proven for sensitive skin.
Proven to revitalise the skin
Speaking of testing, we always put our products through their paces with independent trials.
That meant both clinical and consumer trials for this formula – because we were excited to measure exactly what these new actives could do. And we were delighted with the results.
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Clinically proven to significantly firm and reduce wrinkle depth in four weeks*
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100% agreed skin looked healthier*
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95% saw a clinical improvement in elasticity*
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100% saw a clinical improvement in hydration*
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Instantly revitalises and smooths**
How to use Age Confidence™ in your routine
Always use serums on clean, dry skin, before you apply any creams or suncream – that way they can delve deep into your skin without any barriers.
A little goes a long way with this light gel formula, so we recommend applying just one pump to cleansed, dry skin both morning and night. If it feels tacky, you’ve applied too much.
In the morning, always apply a broad spectrum sunscreen as the final step of your skincare to keep it protected. In the evening, follow with Bonne Nuit™ BioPeptide Renewal Night Cream or blend with our natural Retinoid Booster to maximise results.
Shop our Age Confidence™ NAD+ and TriPeptide Renewal Serum today
*Clinical study on 21 subjects
**Based on an eight week independent consumer trial of 100 subjects
Frequently Asked Questions
What does NAD+ do for ageing skin, and why can't you just apply it directly?
NAD+ is a coenzyme that energises every cell in your body, fuelling the repair, renewal, and collagen-production processes that keep skin looking healthy. Its levels decline significantly with age, which is why skin starts to slow down. You can't apply NAD+ topically because the molecule is too large to penetrate the skin barrier, so Pai's serum uses sunflower sprout extract to stimulate your skin's own NAD+ production from within.
What results can I expect from the Age Confidence NAD+ serum, and how quickly?
In a clinical study of 21 subjects, the serum was proven to significantly firm skin and reduce wrinkle depth in just four weeks. 100% of subjects saw a clinical improvement in hydration, 95% saw a clinical improvement in elasticity, and in a separate 100-person consumer trial, the serum was shown to instantly revitalise and smooth skin after first use.
What does the TriPeptide Complex in this serum actually do?
The 100% natural TriPeptide Complex combines three biofermented peptides that each target a different concern: one smooths expression lines by modulating the micro-contractions that deepen them, another helps even out skin tone through antioxidant activity, and the third promotes microcirculation to reduce puffiness and dark circles. Together, they boost collagen production and help restore bounce to ageing skin.
How should I layer the Age Confidence serum in my routine?
Apply one pump to cleansed, dry skin both morning and night, before any creams or sunscreen, so the actives can absorb without barriers. In the morning, finish with a broad spectrum SPF. In the evening, follow with Bonne Nuit BioPeptide Renewal Night Cream for overnight repair, or blend with the Retinoid 0.3% Booster to maximise renewal results.
Is this serum suitable for sensitive skin?
Yes. Like the rest of Pai's range, it's been clinically proven for sensitive skin through a 96-hour patch test protocol. The formula is fragrance-free, COSMOS Natural certified, and in its 100-person consumer trial only 2 mild adverse events were reported, both of which resolved. Its clear, lightweight gel texture was specifically designed to absorb fast without irritation.
