We've cracked the code on body care that actually works for sensitive skin. Our new Gentle Genius™ Barrier Care collection is clinically proven to hydrate for up to 24 hours* and support your skin barrier. Four innovative formulas, including brand new launches and existing products we've turbocharged with better ingredients.
And every single one is dermatologist approved and proven suitable for sensitive skin. Here's what we've created.
The Gentle Genius™ collection: barrier care that goes beyond your face
Sensitive skin doesn't stop at your jawline. Neither should serious skincare. This collection uses face-grade actives in formulas that strengthen and soothe skin both in and out of the shower.
"We know a healthy barrier is base camp for happy, healthy skin. And that doesn't stop at the jawline," says Sarah Brown, Pai's Founder.
"We challenged our team of in-house cosmetic chemists to develop a no-compromise collection that embodied its name: 'gentle genius'. Products that delivered exceptional performance and a beautiful sensory experience - that even the most sensitive skin could use with complete confidence."
Each product contains our biomimicking Ceramide and botanical complex. Why biomimicking? Because it's near-identical to your skin's natural Ceramide composition. Derived from Argan, Meadowfoam, Macadamia and Shea Butter, this diverse complex doesn't just sit on top of skin. It replenishes what's been lost.
We've also pushed the boundaries of green chemistry to create sophisticated formulas that make body care a joy, not a chore.
Your new in-shower duo: the Soak & Seal System™
The science is simple: skin absorbs water best when it's wet. But most of us towel off, then moisturise. By then, that precious hydration has already evaporated.
Our Soak & Seal System™ fixes this. Two products working together to maximise moisture and lock it in for lasting comfort. No extra time needed.
Step one: Replenishing Body Wash. This cream-to-foam wash is powered by Ceramides (your skin's natural glue) and Colloidal Oats (proven to reduce water loss and calm inflammation). While other shower gels strip your skin's oils, ours is clinically proven not to. Better yet, it actually hydrates. Even after rinsing.
Step two: Wet Skin Moisturizer. The collection's hero product. This exciting new format speeds up your routine while making it more effective.
A fast-acting moisturiser with Ceramides and 100% natural Squalane, designed specifically for wet skin. It creates a barrier that strengthens, soothes and seals in moisture for up to 12 hours*.
Simply wipe away excess water, smooth onto damp skin, then pat dry. That's it.
Body cream, but better
Our omega-rich Soothing Body Cream has always been a comfort blanket for tight, itchy, uncomfortable skin. Now we've added barrier defence to its long list of talents. Reformulated with Ceramides and Calendula to nourish while supporting barrier repair, it's clinically proven to keep dry skin moisturised for up to 24 hours. And proven suitable for eczema-prone skin.
In independent trials: 92% said it soothed dry skin. 90% said skin felt instantly soothed. 88% said skin felt more comfortable after using it.**
The Wet Skin Moisturizer has a light, serum-like texture for in-shower use on damp skin. The Soothing Body Cream is richer, designed for dry skin when you need extra protection.
Hand care that works harder
Our fast-absorbing Rapid Rescue Hand Cream now packs an extra punch. Turbocharged with Ceramides and Meadowfoam to restore your skin's protective barrier.
We've added NMF Sugar Complex (you might recognise it from Bonne Nuit, our peptide night cream). Almost identical to the carbohydrate complex in your skin's own Natural Moisturising Factor, it instantly hydrates* and locks in moisture to keep hands soft and supple.
A non-greasy remedy for dry, chapped hands that actually works.
The scent story: KindScent™
Sensitive skin and fragrance have historically been enemies. We've rewritten that relationship.
Every Gentle Genius™ product features our 100% natural KindScent™. This delicate, uplifting, low-allergen aroma is dermatologist-approved and well tolerated by sensitive skin (proven in 96-hour patch tests).
The unique blend combines Juniper Berries, Eucalyptus, Petitgrain and Patchouli. Fresh, calming, and ready to lift your morning mood.
Experience soothing, barrier-supporting body care for yourself. Shop the Gentle Genius™ Barrier Collection here.
*Based on an independent clinical study of 21 subjects.
**Based on a one week independent consumer trial on 117 subjects with sensitive and eczema-prone skin
Frequently Asked Questions
What is the Gentle Genius Soak & Seal System and how does it work?
The Soak & Seal System is a two-step in-shower routine inspired by the soak-and-seal protocol used in dermatological management of very dry and eczema-prone skin. The Replenishing Body Wash (Step 1) cleanses while depositing ceramides and hydration onto skin, then the Wet Skin Moisturiser (Step 2) is applied to damp skin to seal that moisture in with squalane, keeping skin hydrated for up to 12 hours based on an independent clinical study of 21 subjects.
Why does the Gentle Genius range use a biomimetic ceramide complex instead of standard ceramides?
The biomimetic ceramide complex is derived from argan, meadowfoam, macadamia, and shea butter, giving it a multi-chain fatty acid structure (C16 to C24) that closely mirrors the skin's own ceramide composition. This structural similarity helps it integrate into the skin's barrier more effectively than single-ceramide synthetic alternatives. The complex also contains phytosphingosine, which doesn't just replace lost lipids but triggers the skin's own ceramide production for longer-lasting barrier repair.
Is the Gentle Genius Soothing Body Cream suitable for eczema-prone skin?
Yes. The Soothing Body Cream was specifically tested on 59 subjects with sensitive eczema-prone skin in an independent one-week consumer trial. In that subgroup, 96.6% said skin felt instantly more comfortable after first use, and 91.5% said it soothed dry skin after 7 days. It's also clinically proven to hydrate for up to 24 hours based on instrumental Corneometer measurements across 21 subjects.
How does the Replenishing Body Wash hydrate skin if it gets rinsed off?
The Body Wash contains NMF Sugar Complex, a plant-derived carbohydrate that bonds covalently to keratin in the skin. That bond isn't broken by water, so the hydration it deposits stays put after rinsing. Its amino acid-based surfactant system also helps; published research confirms amino acid surfactants cause significantly less barrier disruption and moisture loss than the sulfate surfactants used in most body washes.
What is KindScent and why is it safe for sensitive skin?
KindScent is Pai's proprietary 100% natural, low-allergen fragrance system, blending juniper berries, eucalyptus, petitgrain, and patchouli at extremely low concentrations. It's formulated to deliver a genuine sensory experience without the allergen load of conventional natural fragrance blends, and every product in the Gentle Genius range has been dermatologist approved and 96-hour patch tested on sensitive skin to confirm tolerability.
