Meet Kate and Holly, our skin coaches who genuinely understand sensitive skin because they've lived it.
They offer free online consultations where they'll ask the right questions, listen properly, and help you build a routine that makes sense for your skin.
Here's who they really are. We asked them about their skin stories, their expertise, and what makes them tick.
Kate: The dry skin expert who's been there
Originally from Nottinghamshire, now based in Berkshire, Kate leads our consultation team and hosts many of our live shows. If you've watched us on social media, you've probably seen her sharing tips and answering your questions.
The skin story
"I've always had dry skin. My mum bought me my first little blue pot of Nivea when I was tiny because my skin was so parched. Then at 15, I developed psoriasis, inherited from my dad. It comes and goes but winter is always worse. I mainly get it on my scalp, though a couple of years ago I had guttate psoriasis all over my body for months."
That experience is why Kate swears by Soothing Body Cream. "It's the only thing that calms my skin during a flare-up."
How she got here
"I trained as a makeup artist at 20. My tutor drummed into us that makeup only looks as good as the skin underneath, and that stuck. After qualifying, I worked for mainstream skincare brands before moving into organic beauty. Skincare became my obsession, especially after developing psoriasis. What started as personal necessity turned into professional passion."
Best skincare advice?
"Less is more. Seriously."
Life outside Pai
"Yoga most mornings to start the day. Just moved to the countryside and love the walks. We need a dog to complete the picture!"
Friday night essential
"Gin and tonic."
Can't live without
"Back To Life. I use it every single day without fail. My skin sulks when I skip it."
What to expect from Kate
"I'm empathetic, supportive, and I actually listen. It's like chatting with a friend who happens to know a lot about skin. We'll work out what's going on with your skin and put you back in control. Plus we'll have some laughs along the way."
Book a free 20-minute consultation with Kate here.
Holly: The reactive skin veteran
Based in a sleepy seaside town in Kent, Holly helps customers navigate everything from rosacea to random hives.
The skin story
"Oily, combination, reactive and sensitive. Every sensitive skin condition you can think of. I had acne as a teenager and again in my late thirties. Plus chronic urticaria and idiopathic angioedema, which basically means random swelling and hives. Those are controlled now, but I still react to things other people wouldn't notice. Oh, and rosacea too."
This cocktail of conditions means Holly truly understands the frustration of not being able to use products everyone else loves. "I know what it's like when even 'gentle' products cause reactions."
The plot twist
"People are always shocked when they find out my age. Pai has definitely saved my skin! Also that I have teenage sons."
Life outside Pai
"Walking the dog on the beach. It's two minutes away and never gets old."
Celebration mode
"Champagne!"
Can't live without
"Instant Kalmer. It genuinely bothers me if I don't have it on at night. My skin needs those ceramides."
What to expect from Holly
"A proper chat about your skin, not a lecture. I won't judge your current routine or make you feel bad about your choices. My goal is for you to finish our consultation feeling excited about your skin again."
Book a free 20-minute consultation with Holly here.
Ready to talk skin?
Our free consultations are completely personalised to you. Kate and Holly will help you understand your skin, troubleshoot specific concerns, and build a routine that works. First-timers even get 15% off to try their recommendations.
Sometimes the best skincare advice comes from someone who's actually lived with the same problems.
Frequently Asked Questions
What are Pai's free online skin consultations and how do I book one?
Pai offers free 20-minute online consultations with trained skin coaches who specialise in sensitive skin. They'll ask about your skin type, routine, and triggers, then offer personalised advice. First-time consultation customers also receive 15% off sitewide.
Who are Pai's skin coaches and what experience do they have with sensitive skin?
Pai's lead skin coach Kate has personal experience with dry skin and psoriasis, while Holly has lived with rosacea, chronic urticaria, and reactive, sensitivity-prone skin for years. Both bring real, first-hand understanding of what it's like to struggle with products and ingredients, which shapes the advice they give.
What kind of skin concerns can a Pai consultation help with?
The consultations cover everything from building a routine for reactive or flare-prone skin to identifying what might be triggering your sensitivity. Kate and Holly have personal experience with psoriasis, rosacea, acne, urticaria, and chronic dryness, so they understand a wide range of concerns and can tailor recommendations accordingly.
Why does Holly rely on the Instant Kalmer Ceramide Serum for her rosacea-prone skin?
Holly describes Instant Kalmer as the one product she can't be without, applying it every night. It's a fragrance-free, essential oil-free ceramide serum designed to rebuild the skin barrier and reduce redness, making it well suited to reactive conditions like rosacea. In a consumer trial of 51 women with sensitive skin, 84% reported calmer skin after 4 weeks.
Why is Back To Life Hydration Serum Kate's daily essential for dry, psoriasis-prone skin?
Kate says her skin always knows when she's not using Back To Life, making it her non-negotiable daily product. It's specifically formulated for very dry and eczema-prone skin, using hyaluronic acid for deep hydration and a prebiotic extract to help strengthen the skin barrier without irritation.
