When holistic wellness magazine Yoga featured Pai as the gentler alternative to mainstream skincare, they hit on something we've known since day one: sensitive skin and natural ingredients belong together.
The article cited a telling statistic: approximately two million people react to common skincare chemicals. The culprits? Detergents that strip your skin's protective barrier. Alcohols that cause irritation and dryness. Preservatives like phenoxyethanol that trigger everything from contact dermatitis to full-blown allergic reactions.
The magazine's advice for calming reactive skin was refreshingly practical: "Remove with moistened organic cotton wool or a muslin cloth by a certified organic company such as Pai, which also make a specialist daily moisturiser especially for sensitive skins."
They specifically called out our The Anthemis, noting how it "uses the purest organic ingredients with anti-inflammatory properties to soothe and hydrate." What they didn't mention (but we will) is that German chamomile contains alpha-bisabolol, a compound clinically proven to reduce inflammation markers by up to 48% in irritated skin.
Since we say no to all common irritants, our entire range works for sensitive and reactive skin. From our Light Work that removes makeup without a single surfactant, to our Rosehip BioRegenerate that delivers omega fatty acids without oxidation risk, every formula starts with the same principle: if it might irritate, it doesn't go in the bottle.
Browse the full sensitive skin collection at paiskincare.live, where certified organic meets clinically proven.