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Caroline Ferry

Freelance Journalist & Copywriter

Caroline Ferry is a fashion and beauty editor whose work has appeared in ELLE, Harper's Bazaar, Good Housekeeping, Women's Health, Refinery29 and the Evening Standard. A former Senior Content Editor at ASOS, she has been writing for Pai since 2018, covering everything from ingredient science and formulation deep-dives to the stories behind new product launches.

Pai Rosehip BioRegenerate Oil bottle with white pump dispenser nestled in sustainable kraft paper packaging

How Rosehip Oil became a skincare must-have

Caroline Ferry December 19th, 2023 7 minute read

Lab Notes

Blonde woman in white lace top wrapping Pai Skincare holiday gift sets with red ribbon at retail event, alongside illustrated gift wrap design featuring skincare products

Meet the artist behind our holiday gift sets

Caroline Ferry December 5th, 2023 6 minute read

News

Collection of Pai Skincare products including cleanser, serum, and moisturizer arranged on white surface for nighttime skincare routine

The benefits of sleep for your skin

Caroline Ferry September 14th, 2023 7 minute read

Wellbeing

Pai Bonne Nuit Overnight Rebalancing Treatment bottle with white pump dispenser surrounded by delicate white rose petals on dark background

Behind the scenes: The making of Bonne Nuit

Caroline Ferry September 14th, 2023 8 minute read

Lab Notes

Hands gently holding Pai Bonne Nuit night cream with white flower against soft blue background

Bonne Nuit: Meet our first night cream

Caroline Ferry September 14th, 2023 7 minute read

News

Close-up of sage green skincare product texture with smooth droplets, showing the creamy consistency of PHAZE moisturizer

Making PHAZE: The journey from brainstorms to bottle

Caroline Ferry May 24th, 2023 8 minute read

Lab Notes

Two hands with healthy, moisturized skin touching gently against neutral background, demonstrating winter skincare routine results

Your ultimate winter skincare guide

Caroline Ferry February 21st, 2022 10 minute read

How To

Hands holding Pai Back to Life Hydrating Serum bottle in natural sunlight, ideal for dehydrated skin care routine

Your complete guide to dehydrated skin

Caroline Ferry February 16th, 2022 11 minute read

How To

Woman exercising with blue dumbbells in gym wearing burgundy workout clothes, relevant to exercise and acne skincare concerns

Does exercise cause acne?

Caroline Ferry January 27th, 2022 7 minute read

How To

Close-up of woman's glowing skin with radiant complexion and natural smile showing healthy hydrated face

2021 highlights: Pai’s year in review

Caroline Ferry December 30th, 2021 5 minute read

News

Hands holding Pai Back to Life Hydration Serum in white bottle, gentle skincare for dry skin relief

How to soothe dry skin

Caroline Ferry November 12th, 2021 8 minute read

How To

Hands gently holding fresh green plant leaves with serrated edges, symbolizing natural skincare ingredients and sustainable beauty practices

Why the Green Claims Code matters

Caroline Ferry November 2nd, 2021 5 minute read

Wellbeing

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